What better way to start an article on client experience than with an anecdote from the 1980s – styles greatest decade! In 1981 a study conducted for Cola-Cola on customer experience found that bad experiences would reach the ears of 10 people. This is where the old marketing adage of “Happy clients tell three friends; unhappy clients tell ten” originated from.

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Start-up and well-established salons, spas and clinics alike need to stay on top of trends, and believe us when we say that social media is essential to building a hair and beauty brand. Successful modern salons promote a lifestyle as much as a hairstyle!
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A good salon, spa or clinic is built on reputation and there’s so much that goes into making it a success. Sadly social media often gets neglected yet it can make or break a brand. Continue reading…