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SALON CLIENT EXPERIENCE GUIDE

The ultimate guide to creating an extraordinary client experience at your hair and beauty business

Everything you need to know about creating the best possible client experience for your hair salon, spa or clinic.

client experience

What is client experience?

If you truly know and understand your client's needs, then you are already ahead of the pack! Not only will this knowledge help you improve the client experience at your salon or clinic, but it will also increase your client retention rate, improve client loyalty, and increase your revenue.

When it comes to client experience, it’s all about putting clients’ needs at the centre of what you do and ensuring that your clients have a flawless experience along all the key touchpoints and interactions with your business.

 

importance of client experience

"Team targets should be all inclusive, taking every operator into account. Remember to set realistic targets for your team and expect that as a team they will be able to achieve more than if operating as an individual. Work hard on team cohesiveness and unity – this will stand them in good stead for achievement."

Caitlyn Menzel, Salon Business Coach

 

What are the benefits of an outstanding client experience?

  • A great client experience fosters loyalty, and since the hair and beauty industry is so competitive, having a loyal client base is more important than ever.
  • Clients care about the quality of your customer service and experience. It’s because they need to feel confident about a salon or clinic and its products and services before they book an appointment.
  • When you go above and beyond for your clients, they are more likely to recommend your business to their friends and family.
  • It’s what helps you improve your client retention rate. If you can build trust and loyalty, it’s much easier to convince clients to re-book.
  • If you provide an excellent client experience, you’ll turn your clients into your greatest fans and brand advocates.
  • You’ll get more positive testimonials and 5-star reviews on your website and social media.
  • It also helps you to reduce costs and drive revenue for your business.
 

business planning

Client experience tips

Here are our top 10 tips for creating an outstanding client experience at your salon, spa or clinic.

Tip 1: Offer a seamless booking experience

The perfect client experience starts when the client books an appointment with you. Whether a client is making an appointment in person, over the phone, or through your online booking platform, it’s important that your booking process is as simple and convenient as possible.

Learn more about improving your booking experience


5 reasons why your salon needs online booking

5 reasons why your salon needs online booking

Online booking is becoming an expectation for clients and the norm for businesses. Here are five reasons why you need online booking for your salon, spa or clinic. 

 assets/Uploads/001-5-reasons-why-your-salon-needs-online-booking.jpg  5 reasons why your salon needs online booking Online booking is becoming an expectation for clients and the norm for businesses. Here are five reasons why you need online booking for your salon, spa or clinic.  assets/Uploads/002-10-ways-to-reduce-no-shows-in-your-salon-spa-or-clinic.jpg   10 ways to reduce no-shows in your salon, spa or clinic Appointment confirmations and reminders are the easiest way to reduce no-shows. Find out more ways to keep your appointment book full.

10 ways to reduce no-shows in your salon, spa or clinic

Appointment confirmations and reminders are the easiest way to reduce no-shows. Find out more ways to keep your appointment book full.

Tip 2: Personalise your client’s experience

Personalised service is no longer a trend, it’s an expectation from your clients. But it doesn’t have to be complicated or expensive. The more you get to know about your client, the more personalised service you can provide. Start by collecting your client’s personal information and notes from every appointment, e.g. their favourite drink or treat, treatment preferences or goals, lifestyle, appetite for change and how much advice they are looking for.

 

"One of the most important parts of True Grit is how we look at the client experience as a whole service, not just cut and colour. It’s so important to address clients’ needs; it’s about caring and making guests look the best they can."

Jacqui Victor, Owner of True Grit


Learn more about providing a personalised client experience


Stylist having a conversation with a client

Personalise your service with Kitomba’s Client Card

Set up digital client cards where you can keep all your client's information, including notes and documents, close at hand, so you can provide an experience personalised to their individual preferences and needs.

Kitomba Digital Forms opened on a screen

Set up digital forms for client consultations

Take advantage of digital forms that you can send to your client before their appointment to learn more about their needs, to get their consent or to collect information such as the relevant medical history.

Tip 3: Create the perfect salon atmosphere

Think about how you want your clients to feel when they visit. For example, do your clients want to relax after a long day of work and stress? If so, your salon, spa or clinic could be painted with light colours, decorations could be simple and calming and soft music should be chosen.

Be sure to think about every aspect of your space – decorations, furniture, equipment, flowers, magazines and drinks. Don’t forget about non-visual things too, like what your clients smell and what they hear.

When a client arrives at your salon, make sure they are greeted in a warm and welcoming manner using their name.

Learn more about creating the perfect salon environment


Woman getting her highlights done

How to create an exceptional client experience in your salon

What does it take to create a perfect salon experience? It's important to look at the whole package from start to finish. Every small detail can add up to determine a client’s overall experience.  

Stylist blowdrying client's hair

The importance of creating great client experiences

What can we learn from the hospitality industry when it comes to exceptional client experience? Find out more.

Barber trimming client's hair

The barbershop quartet – 4 steps to providing a brilliant barbershop experience

Creating a unique client experience comes down to knowing your target audience, being authentic and aligning with your core values. 

Tip 4: Keep in touch with your clients

Your client experience doesn’t stop when a client leaves your salon or clinic. To continue building strong client relationships and fostering loyalty, set up personalised SMS text messages or emails to add value to your service. For example, you can share after-care instructions for services that require specific maintenance such as chemical peeling or microneedling. It’s convenient for clients and it shows them that you are invested in their well-being.

Download a free guide on automatic marketing and learn more about the benefits of automating your client messages.

Learn more about client messaging


Woman getting her make up done

The 10 best client messages you can automate to save time and grow revenue

Send your clients personalised and helpful emails and SMS text messages to increase your client retention rate, encourage repeat purchases and bookings, and enhance your client experience.
 

Woman looking at the screen

Salon marketing checklists for email and SMS marketing campaigns

Learn more about email and SMS marketing for salons, spas and clinics.

Person working on their laptop

How to do email marketing for your salon in 5 steps

Send an email marketing campaign to share the latest salon news, e.g. new beauty products, services or staff.  

Woman booking an appointment online

Send a text campaign using Kitomba 1

Text campaigns are a great way to remind your regular clients that you’ve got a Mother’s Day discount, or tell all of your clients that your business is reopening soon.

Tip 5: Build an amazing salon team

Think about how you want your clients to feel when they visit. For example, do your clients want to relax after long days of work and stress? If so, your salon, spa or clinic could be painted with light colours, decorations could be simple and calming and soft music should be chosen.

Culture

Team culture is an especially important feature in the hair and beauty industry, and can make or break a business. You and your team really are the face of the business, and clients will pick up on a happy team culture. Creating a positive work environment leads to more satisfied team members, who will turn pass this on to the client.

 

building salon culture

“Your success in business comes down to a lot of things lining up but at the core is culture because culture eats strategy for breakfast! The people that work with me are always number one and creating a culture that I wanted has led me to success in all of my businesses.”

-Philippa Middleton, an international award-winning entrepreneur

Motivating your team

The use of incentives or commission based targets are a great way to motivate your team into upselling. Setting a business target, or giving individual staff members their own targets, gives them something to strive for. Hitting these goals will not only benefit your business, the increased service your clients will receive will add to their overall client experience.

See more about setting targets, including how Kitomba can help you set and track your goals.

 

“The more I mentor my staff and train them to understand client care, the better the service extends into our clients’ lives.”

Jacqui Victor, Owner of True Grit

 

Learn more about building a strong team


Culture eats strategy for breakfast: 5 tips from Philippa Middleton

Culture eats strategy for breakfast: 5 tips from Philippa Middleton

Learn how culture shapes the success of your business and how to develop your dream team.  

9 no-nonsense tips for shaping an amazing salon team

9 no-nonsense tips for shaping an amazing salon team

How do you shape your amazing salon team? From hiring the right people to providing ongoing training and giving feedback, get these practical tips.
 

Five super reasons to train your team

Five super reasons to train your team

Training and developing your team is crucial if you want to increase the productivity of your team, increase the quality of your client experience and improve your culture.  

How to create a positive salon culture

How to create a positive salon culture

Creating a positive team culture seems easier said than done, but these five tips are proven to develop and improve company culture.

Tip 6: Create the best loyalty program for maximum client retention

A salon loyalty program is a marketing strategy used for client retention as well as for attracting new clients. Building your client loyalty will help to keep your clients coming back, increase client spending per visit, and promote your business through word of mouth.

Our statistics show that regular clients at a hair or beauty salon make up around 40% of the client base. It also shows that these regular clients generate 70% of all appointments which essentially means that the more loyal clients you have, the more business you get over time. 

With Kitomba, you can create a customised loyalty programme that suits your needs and bring value to your clients.

 

customer loyalty

“We have instigated a loyalty programme that creates a personalised rewards system for clients. A large portion of our clientele have been with Buoy for a long time, and they visit the salon feeling like they are part of the family. This aspect is very important to us and every member of the team greets clients by their name, and acknowledges them throughout their appointment.”

Michael Beel, Creative Director of Buoy Hairdressing

 

Learn more about creating a client loyalty programme


How to build a client loyalty programme that works

How to build a client loyalty programme that works

Learn how to build a strong loyalty programme and turn your current clients into loyal advocates of your salon, spa or clinic.  

What salon and spa owners need to know about client loyalty

What salon and spa owners need to know about client loyalty

See why client loyalty is so important and how to turn your clients into loyal clients that refer to your business and visit time and time again.

Tip 7: Take your client consultation to the next level

If you are looking for ways to improve your client consultations, start using digital forms. With digital forms, it’s easy for your clients and staff to complete the forms on any device, anywhere. You can even add images during your client consultation, and draw on them to mark areas of concern or treatment plans.

With Kitomba Digital Forms, all this information can be automatically saved to the client card, ensuring easy access to the information whenever you need it. With Kitomba’s Give to Client feature, it’s easy for your clients to securely update their details directly from any device.

Learn more about elevating your client consultation experience


7 reasons to formalise your client consultations with forms

7 reasons to formalise your client consultations with forms

A comprehensive client consultation helps you to understand your client’s goals and needs. It also gives them more insight as to what they can expect from this and future appointments.  

How Studio 31 made the switch to using Kitomba Forms for their client consultations

How Studio 31 made the switch to using Kitomba Forms for their client consultations

Find out how Studio 31 introduced digital forms into their everyday processes and how it streamlines client experience across their multiple locations.

Tip 8: Help clients maintain their hair and skin between appointments

Educate your clients about how they can maintain their hair or skin between appointments and provide recommendations on what products they should use, how much of it, and how to apply them. Educating your clients goes a long way and reinforces the fact you are a trusted expert when it comes to their hair and skin concerns or goals. It also helps to build trust and client loyalty.

Learn more upselling your retail products


3 ways to become an expert in retail sales

3 ways to become an expert in retail sales

Provide additional value to your clients by recommending them retail products that will help them prolong their beauty and results of salon treatments.
 

14 ways to sell more retail

14 ways to sell more retail

Your clients are on the lookout for high-quality, effective skin and hair care so you can become a trustworthy expert that they can rely on for advice and expertise.

Making the most of online retail trends

Making the most of online retail trends

COVID-19 restrictions have dramatically shifted consumer purchasing from in-store to online. Creating an online retail store gives your clients the freedom to purchase retail anytime they want, and gives you another opportunity for retail sales if you miss out on them in-salon. 

Tip 9: Provide a sustainable salon experience

Sustainability is becoming increasingly common across different sectors, and hair and beauty businesses are no exception. Environmentally-aware clients will make choices based on how a salon or clinic meets their green expectations, on top of price and location.

Read more to find out how to automatically incorporate your sustainable green fees into your client invoicing with Kitomba.

Learn more about creating a sustainable client experience


Attract clients by developing a sustainable client experience

Attract clients by developing a sustainable client experience

Making your salon, spa or clinic more sustainable gives your clients the experience they’re looking for, saves you money, and is good for the planet.  

Introducing sustainability into your salon, spa or clinic with Sustainable Salons

Introducing sustainability into your salon, spa or clinic with Sustainable Salons

Make sustainability simple with these tips from the Co-Founder of Sustainable Salons, Paul Frasca.

Tip 10: Ask your clients for feedback

Asking for feedback from your clients allows you to make their experience even better. This is a great opportunity to learn what matters most to your clientele or what areas you can improve on. While some clients are going to be happy to give you feedback face-to-face, others may prefer for their feedback to be anonymous. Create a questionnaire in a survey platform such as Survey Monkey, Typeform or Google Forms. Then, set up an email or SMS to be sent after every client appointment with a link to your survey asking them for feedback.

With Kitomba Everyday Marketing and Campaign Marketing, you can easily set up an SMS text or email with a link to your survey to gather feedback and address any issues.

 

importance of client experience

"In my business, we would text clients after the first appointment or in between appointments and ask them “How likely are you to recommend us to a friend?”. Then if you get anything less than an 8, get on the phone, try and sort it out. We always said that constructive criticism is welcomed and appreciated in these comments. Feedback is the key to improvement and becoming the best that you can be."

Caitlyn Menzel, Salon Business Coach

 

Learn more about creating an extraordinary client experience


How to create an amazing client experience - Caitlyn Menzel, Caitlyn Menzel Coaching

How to create an amazing client experience - Caitlyn Menzel, Caitlyn Menzel Coaching

We were lucky enough to talk with Caitlyn from Caitlyn Menzel Coaching about the client experience. Watch the video to learn about how to create an amazing one for your salon, spa or clinic.  

If You Don’t Ask… The Value of Surveying your Clients!

If you don’t ask… the value of surveying your clients!

If you’ve never surveyed your clients, the time is ripe. Why? Because your main focus in business is to solve people’s problems. If you don’t understand what the problem is, how can you possibly solve it?

booking experience

Improving your booking experience

When it comes to improving your client experience, it could be challenging to decide where to start. Let’s look at three key areas of your business - booking, rebooking and no-shows - where you can take small steps and introduce incremental changes to reap the benefits for your business and improve client satisfaction.

Booking

A negative booking experience can affect a client’s overall experience with your business. Here are the common issues that clients encounter when they’d like to book an appointment:

  • Looking for the salon’s contact details is not convenient

  • Not being able to get through to you when they call

  • Having to call to make a booking if they prefer booking online

  • Not being responded to quickly enough

  • Not having an easy and seamless booking experience

  • Not being reminded about the upcoming appointment

It’s also good to be aware that clients are increasingly choosing to book online at their own convenience, outside standard business hours. If you already offer online booking at your hair and beauty business, have a look at these tips to make sure it provides your clients with a seamless experience:

Tip 1: check your pricing and deposits

Firstly, make sure that your service pricing on your online booking platform is accurate. That way if you charge a deposit or a full payment for your services, there are no surprises for your clients and they are charged correctly.

Tip 2: keep your appointment book up-to-date

If you have any planned business closures over holidays or for renovations, if you have a team member going on vacation or not available for certain days, make sure to update that time in your appointment book. This way when clients are booking their appointments online, there’s no risk you’ll need to reschedule their selected time.

Tip 3: make your online booking accessible

Once you have your online booking platform ready to go, think about where it would be best to add the link to the platform so it’s convenient and accessible for your clients.

Here are a few ideas where you should have your online booking platform advertised:

 

Learn more about how to elevate your online booking experience.

 

booking experience

Rebooking

If you want to grow your hair and beauty business, you'll know all about the importance of marketing strategy and attracting new clients. But once you have these clients through the door, how do you encourage them to rebook?
Rebooking is an important part of your overall client experience at your salon, spa or clinic. Rebooking your existing clients also helps you maintain strong cash flow and secure future income.

Here are some tips on how to improve the rebooking experience for your clients:

Tip 1: Discuss rebooking during the appointment

During the service, suggest a timeframe for when a client should return for their next appointment to ensure that their hair or skin keeps looking its best.

Tip 2: Focus your team's effort on rebooking

Encourage your staff to rebook their clients by setting up rebooking targets and providing incentives. You could also run a competition among staff where a team member who rebooks the most clients in a week wins a prize.

 

importance of rebooking clients

"Since using Kitomba targets, our rebooking rate is now over 80%, and that has been because they get to look at their targets daily and see how they’re tracking to achieve them."

Nadia Howard, owner of Bedlam Hair Design & Bliss Day Spa

 

Learn more about how you can use Kitomba Targets to set goals for rebooking, and other KPI's.


Tip 3: Follow up with clients who haven’t rebooked

Encourage clients to return by reminding them when it’s time to rebook their next appointment. For example, set up an automatic email or SMS text reminder to be sent four weeks after a non-rebooked appointment. Make it easy for your clients to rebook with you by including a link to your online booking platform.

Tip 4: Create a loyalty programme

Create a loyalty programme that encourages clients to come back and earn points or rewards. For example, after earning a certain number of points, your client could receive a free treatment or retail product.

Tip 5: Build strong client relationships

Use every appointment as an opportunity to develop better relationships with your clients. Share your expertise and educate your clients on how they can maintain their hair and beauty between visits with you.

 

booking experience

Reducing no-shows

As a salon owner, one of your goals is to keep your appointment book full and reduce no-shows. Think about ways you remind clients about their upcoming appointments, whilst at the same time protecting your business from client no-shows. A strong client experience can help achieve both of these.

Tip 1: send your clients appointment reminders

It’s easy for clients to forget about an upcoming visit even if they are looking forward to it. Help your clients to stay organised and on top of their hair and beauty appointments by sending SMS or email reminders a day or two before. It’s helpful and convenient for your clients and shows that you care about their experience.

Tip 2: add appointments to your client’s calendar

When a client books with you at the salon or through your online booking platform, send appointment details to their calendar by email or text. This way your client can save these details directly in their calendar and plan their time more efficiently.

Tip 3: follow up with clients who missed their appointment

If a client did not show up for the appointment, it might be because they forgot about it or simply double booked themselves. Send an email or text to let them know that they missed their appointment and encourage them to contact you as soon as possible to reschedule.

 

Learn more about how to reduce client no-shows at your salon, spa or clinic.

Learn more about improving your rebooking experience

 

Rebook your salon and spa clients and reap the rewards

Rebook your salon and spa clients and reap the rewards

Learn how to maximize the potential of your current clients, attract new client and grow your business.  

5 client metrics you should be measuring and how to improve them

5 client metrics you should be measuring and how to improve them

Find out client metrics you should be measuring as a salon, spa or clinic owner, and how to improve them.

The client numbers that will grow your business

The client numbers that will grow your business

Provide the best client experience by looking at the numbers that matter. 

 

avoiding bottlenecks

Avoiding bottlenecks in your client experience

One of the ways to improve your client experience and increase client satisfaction is to reduce bottlenecks. Bottlenecks are the reasons that your salon processes are less efficient, and they can cause unpleasant or frustrating experiences for both existing and potential clients.

What are bottlenecks?

Think about a bottleneck as an obstacle or a point of congestion that slows down your processes and negatively affects your client experience. For example, if a client calls your salon or clinic to book an appointment, but you’re too busy to pick up and a client has to call back later, that’s a bottleneck.

How to recognise bottlenecks

To identify your bottlenecks, have a deeper look at overall processes at your salon, spa or clinic.

Ask yourself the following questions:

  • What are the areas or processes that take too much time from your clients or your staff?

  • What can you gain from improving this process or your timing? For example, it can result in increased client satisfaction or improved service capacity.

  • How can you solve this problem? For example, by hiring or assigning more staff or using salon management software. If you feel that processes at your hair and beauty business are in need of a major overhaul, consider speaking to a salon business coach.

 

booking experience

How to solve common causes of bottlenecks

Improve your booking experience

Over the past few years, consumer preferences on how to shop or book services has shifted dramatically towards online booking across different industries like hospitality, tourism, retail, groceries, health and wellness. If you still rely on bookings by phone, it can be a major bottleneck in your hair and beauty business that causes gaps in your appointment book, lost clients or bookings, and ultimately lost revenue.

Online booking is becoming an expectation for clients as it offers the convenience to book an appointment from any device, anywhere and at any time. Think about all the channels your clients use to communicate with you or find out more information about your business. It can be:

  • Your website

  • Social platforms

  • Google Business Profile

  • Newsletters

  • SMS text messages

  • Emails

If you set up your online booking once, you can use the link and promote it through all these different platforms. Having online booking provides your clients with a choice of when, where and how to book with you. It also helps you avoid one of the major service bottlenecks and improve overall client satisfaction.


Learn more about the benefits of online booking to your business.

 

benefits of online booking

“The online booking system has made it easy for our clients to see the availability of appointments without needing to call or spend time emailing, which in turn helps the salon become more efficient.”

Candice Whitehead, director of The Lounge and Co.

 

consultation experience

Improve your consultation experience

A consultation with a client can make or break their experience with your salon, spa or clinic. It sets the tone for the client’s hair or beauty journey and helps to determine the trust level your client will have with you. So how can you make sure that you run a consultation in an efficient way and provide additional value to your client?

Gather client information

The most important part of executing the perfect consultation is gathering information about your clients’ needs and goals that they want to achieve. How do you record and store this information? Remember, it’s important to keep this data in a safe and confidential manner but also make sure that your staff can access it to help them better prepare for the next appointment.

When your staff are getting ready for an appointment, can they access this information only from your computer at the front desk? If yes, this is a potential bottleneck as we know that the front desk area can easily get busy and overcrowded. Can your staff access it from tablets or smartphones anywhere in the salon?

With Kitomba Digital Forms, you can create a range of fully customisable forms which can be sent to clients prior to their appointment, and will automatically add to their client card. Client cards can be accessed on any device through Kitomba 1, and can be used to easily see all your clients information in one place.

See more about streamlining the client experience using Kitomba Digital Forms.

Use photos

A great way to elevate your client consultation is to use photos. For instance, it can be photo examples of what your client wants and likes. It can also be a photo before and after the treatment to document your client’s progress and journey.

Use tablets

Think about how you can use technology to improve your consultations and make them more efficient both for clients and your staff. For example, use tablets to access client cards with client information, treatment history, any allergies and preferences.

Set up new client forms

If a new client signs up for an appointment, send them an online form before their arrival so that they can fill out some information in advance and save time during their appointment. A formalised new client form will also help you to get to know your clients better, learn more about their needs and provide a personalised experience from the very first appointment.

 

For more ideas on how to improve your client consultations, check out these tips.

 

 improving client communication

Improve your administrative processes

If you already have a system and process around collecting and storing your clients' information, that’s a good start! It will help you provide a great client experience and build client relationships. The next step is to find efficiencies by reducing the administrative burden. For example, if you are copying information from paper forms into client cards, scanning and saving a copy and then filing the paper away, it can be time-consuming and can lead to errors, such as forms being attached to the wrong client or information being incorrectly entered.

 

importance of client experience

" One of the ways in which we deliver the best client experience for our people is to really make sure that we follow systems and provide that consistency. I know systems can be a bit boring, however, without them, one person walking in our door will get a completely different experience to the next person and consistency really is key for that. People talk."

Janine Simons, owner of MANE Salon



booking experience

Improve your client communication

When we look for ways to improve client experience, we often focus on the experience once a client arrives at our salon, spa or clinic, and our client communications can often get overlooked.
When it comes to communicating with your clients, think about the following questions:

 

Appointments

  • When your client books an appointment over the phone or through online booking, do they receive an automatic confirmation with the appointment details that ideally, they can directly add to their calendar?

  • Do you send your client a handy reminder a day or two before the appointment?

  • If a client missed their appointment, do you follow up with them to reschedule?

  • If a client hasn’t rebooked after their last visit, do you send them a reminder?

  • If a new client books with you, do you send them a welcome email or text to make them feel cared about?

 

Added value

  • If a client requires after-service care, how do you send them instructions or tips?

  • If your client is running low on their favourite shampoo or skincare product, do you send them an email or text with a reminder to repurchase?

  • Do you celebrate client’s birthdays or special occasions by sending them a message?

 

Feedback

  • To make client experience even better, are you asking for feedback from your clients during their appointment or by sending them a follow-up message?

  • If you’re working towards increasing the number of reviews on your website or social platforms, do you send an email or text message with a link to your clients?

  • If a new client was referred to your business by a current client, do you send a thank-you note to them?


Keeping on top of all these communications can be a nightmare but it doesn’t have to be! To avoid this common bottleneck, the key is to reduce creating and sending these messages manually and instead, start using the magic of automatic marketing messages.

Automatic messages can be set up in advance and are triggered by a setting within your software that kicks off the automatic sending of an email or SMS to your clients, for instance, when they sign up for their first appointment. Take a look at your salon management software to check what triggers and automations are available to you. There may be a few default types already set up and you may also be able to create your own.

 

 

" With Kitomba, the feature that helps us provide a great customer experience is in the everyday texts and emails we can utilise with Kitomba Everyday Marketing campaigns. What that means for us is that we can quickly text our clients for example, ‘Hi Jane, (stylist name) is 15 minutes behind schedule, see you at 11.45 or come and relax with a coffee’. It’s instant and great communication. All of our clients expect a reminder text or email now, the everyday marketing set and forget communications of Kitomba is brilliant."

Janine Simons, owner of MANE Salon

 

Read about how Kitomba Everyday Marketing can help automate your communication, and free up your time.

Learn more about automated messaging


How hair and beauty salons use marketing automation to grow their business

How hair and beauty salons use marketing automation to grow their business.  

Streamline and automate messaging to improve business operations and client relationships.

What is marketing automation and why is it important for the hair and beauty industry?

What is marketing automation and why is it important for the hair and beauty industry?

Smart, intuitive software that will help grow your spa, salon or clinic, reduce no-shows, and streamline the booking process.


The 10 best client messages you can automate to save time and grow revenue

Enhance client retention rates, encourage repeat custom and even attract new clients

What is marketing automation and why is it important for the hair and beauty industry?

Salon marketing checklists for email and SMS marketing campaigns

Learn which channels and tools are best suited to your business.

customer success

Client experience success stories

Client experience is crucial to the success of your hair and beauty business. But don’t take our word for it! We spoke to Kitomba salons, spas, clinics and barbershops that have outstanding client experiences and here’s what we can learn from them.

 

lounge and co customer success story

The Lounge and Co.

When you focus on building relationships with your clients, it’s more than just about one appointment. Learn more about how to take your business to the next level by focusing on client journey and client experience.

chrysalis success story

Chrysalis Beauty

Find out what it takes to create a unique client experience that makes you stand out from the crowd.

ella and jade success story

Ella & Jade

Learn how to turn your hair salon into a destination with a truly luxurious client experience.

lush success story

Lush Skin and Body

See Laura’s tips on building lasting client relationships and creating a full client experience at your clinic and spa from the moment your client walks through the door.

boar and blade success story

Boar and Blade

Build a culture that sets you apart from the competition and promotes an atmosphere where your clients feel welcome.

vivo chancery success story

Vivo Chancery Square

What makes an award-winning salon? It’s developing a reputation for excellence and providing an outstanding client experience.

Choosing client management software

Choosing client management software

Your relationship with your clients is about much more than getting reviews or reducing wait times. Understanding a client’s journey is about learning their experiences from the moment they start researching your salon or clinic, and then making the journey towards booking service as simple and efficient as possible, to keep them coming back.

Kitomba Salon & Spa Software helps you create an exceptional end-to-end client experience every time your client interacts with your hair and beauty business. Kitomba supports your client experience with a wide range of features, with more features being released regularly.

  • Kitomba Online Booking platform lets your clients easily book online when it suits them, anywhere and from any device.

  • Our Customisable Client Cards keep all your clients’ information, including photos and documents, close at hand, so you can provide an experience personalised to their individual preferences and needs.

  • With our Give to Client feature, it’s easy for your clients to securely update their details directly into their client card from any device

  • Kitomba Digital Form enables you to create customised forms to assist with client consultations.

  • And so much more!

Learn more about how Kitomba can help you elevate your client journey and provide an exceptional client experience.

Want to find out how Kitomba can help your business thrive?

Want to find out how Kitomba can help your business thrive?

Kitomba has everything you need to run a successful salon, spa or clinic. Book your free demo to find out what Kitomba can do for you!

 

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CONTACT US 

NZ 0800 161 101
AU 1800 161 101
UK 0800 085 6122

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