Marketing is vital to the growth of a business. But it can be difficult to know what to focus on and where to spend your budget to maximise your return. This Kitomba University topic focuses on the fundamentals and provides you with ideas and inspiration to help you get started.


One of the most important parts of your marketing process is planning ahead. Learn how to set goals and make a plan to achieve them.

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Stay on track and meet your goals by creating a strategic marketing plan


Get set up

Before you can effectively market to your clients, you'll need to get a few things set up. These resources will help you to provide your clients with a consistently amazing experience, and to collect their contact information so you can do great, targeted marketing.

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Deliver excellent customer service every time by creating systems for success in your workplace
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Watch as Business Coach Lisa Conway explains the importance of keeping accurate client data

Campaign marketing

Email is a great way to keep your clients up to date with things like news and promotions or special events. Learn more about how to make it work for your business.

Automatic marketing

Effortlessly keep in touch with your clients with automated marketing. Check out our resources to learn how to save time with this powerful tool.

Social media

Your social media presence could be one of your most important marketing tools. Visit our resources to learn how to get it right.

Word of mouth marketing

Word of mouth marketing is the most powerful type of marketing because people value the opinion of their friends and family. See how vouchers and referrals can help you take advantage of this in your business.


Gift vouchers are a great way to increase your profit; plus when a voucher is purchased as a gift, chances are it’s for someone who isn’t a current client, which makes them a powerful referral too. Check out these resources to help you sell more vouchers.



Client referrals can have a real impact on the growth of your business. Learn how to encourage your clients to recommend your salon, spa or clinic.

Ideas and inspiration

Here are some ideas and inspiration to help you plan ahead or get creative for your next marketing campaign.

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Watch business coach Vanessa Main explain 3 things to improve your marketing
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Read about these 6 great marketing ideas

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