Are you using Kitomba’s Business Summary report to its potential? It’s the most valuable report for growing your salon, spa or clinic’s revenue and managing your business more effectively. Here’s why…
If you ask a successful salon or spa owner who uses Kitomba Salon and Spa Software what their favourite report is, the Business Summary report will often be their response, and for good reason.
The Business Summary is the most popular report in Kitomba, and it’s the most important report for hair and beauty businesses because it gives you complete transparency over what’s happening in your business in one simple report.
At a glance you can see your overall sales totals for the date range selected, such as services and retail, including the number sold, number of clients, average per client, and total revenue.
You can see all your top client statistics, including how many clients had an appointment, how many rebooked, your client retention and your visit rate (the average frequency of visits). You can also see how many new clients you had, and how many of them rebooked and have been retained. You can even see all the vouchers and concessions sold and used within that time period.
Not to mention, all this information is also broken down by each staff member in one easy to read report.
Here are five reasons why you should be using the Business Summary report in Kitomba on a regular basis.
1. Stay on top of your salon’s numbers with ease
Knowing your numbers is extremely important when you’re running a salon, spa or clinic, and although it may not often be considered as the most enjoyable aspect of running a business, it’s certainly one of the biggest contributing factors to success. If you don’t know how you’re performing, it’s hard to identify where you can improve and correct any issues before they snowball.
The Business Summary report provides a summary of your business’s performance and all the most important metrics in one simple report, making it easy for you to monitor and stay on top of your numbers and performance with ease (even if numbers aren’t your passion).
Usually to get all this information you would need to run numerous reports, but Kitomba’s in-built reporting functionality pulls it all together for you at the click of a button. Armed with this information, you can quickly assess your business’s performance and identify any areas that need to be addressed. Easy!
2. Make informed decisions about your business
Although it’s tempting to make decisions based on emotion, the numbers don’t lie. The reason why Kitomba’s Business Summary is so powerful is because it gives you an accurate representation of your business’s performance in all the most popular areas, from service and product sales, to rebooking, revisit and client retention rates and much more.
By knowing your numbers and being able to trust their accuracy, you’re able to make informed decisions about your business to improve performance and increase your revenue and profitability.
For example, if you notice that your client revisit rate has increased, that will have a direct effect on your revenue. By simply decreasing your revisit rate by one day you will increase your revenue by thousands of dollars a year. Use your Business Summary report to set a target for your team to book clients in sooner, even if it’s just by a couple of days, and it will vastly improve your bottom line.
Learn more about client revisit rates: The average revisit rates for the hair and beauty industry.
3. Know how your business is performing from afar
If you’ve stepped out of your business, or you’re not planning to be involved in the day-to-day so much, the fully customisable Business Summary report in Kitomba 1 will give you an accurate account of what’s happening in your salon or spa when you’re not there.
You can access this report through Kitomba 1 from any device and any distance to see your total performance for the week and a breakdown for each staff member. This report is fully customisable to your client, sales and product/service KPIs, so you can remove what you’re not interested in and focus on what’s most important to you and your team.
Nadia Howard, owner of Bedlam Hair Design & Bliss Day Spa in the Kapiti Coast, who has managed to step out of her business after over a decade, said:
“My number one feature in Kitomba would be my Business Summary report. I couldn’t manage my business without it because it tells me everything I need to know for the week. It also gives me a point of comparison for before and after I’ve stepped out of the business, and I know the team is doing great without me because I’ve been pulling my reports weekly and monthly. Kitomba makes it so easy to do that.”
4. Easily track and assess staff performance
The Business Summary provides you with a breakdown of key numbers by each team member, making it easy to assess staff performance. You can see your average sales per hour by staff member, their retention rate, rebooking rate, client visit rate and much more. This lets you see at a glance how they’re getting on, and if coaching is required.
Lynden Mason, Executive Director Vivo Hair and Skin Clinics New Zealand, said: “One of my favourite Kitomba reports is the Business Summary. It has such a range of things to look at but most importantly it’s a true reflection of the happenings in a salon. I can look at the Business Summary for each stylist to see what their week has been like and that’s really powerful because I’m able to make good decisions quickly.”
5. Improve your business and increase your revenue
The Business Summary helps you to understand your numbers and focus on the ones that will help you to increase your revenue. By knowing where your business stands, you can set business goals to improve your numbers and set personalised targets for your team members to collectively achieve your goals.
To learn how to make the most of the Business Summary report, check out the video below.