Your team is one of the most valuable parts of your business. They are the face of your brand and their success is your success. So it’s your responsibility as a manager to lead them to reach their full potential. A big part of this is motivating them for success. These five activities will help you create a successful, motivated team.
Set targets for staff
It’s important that everyone in your business has targets to work towards. It not only motivates your staff but also ensure everyone’s working towards goals that will make your business more successful. However, to ensure they achieve this, there are some things you must keep in mind when setting targets.
Set team targets
Team targets are a great way to encourage teamwork and show your staff how vital they all are to the success of your business.
Create individual targets
Different team members will have different areas they need to focus on. So set individual targets to motivate them in these areas, as well as bigger team targets.
Have clear measurable targets
Choose specific performance measures, like service spend, rebooking rate, or retail spend. For example, set a target of $1,600 service spend for the week.
Keep targets specific
This is important as most businesses see a dramatic increase in staff performance when they effectively set individual goals. This includes setting a specific number or dollar amount and putting a time limit against the target.
Make sure your staff can track their progress
This is the key to keeping your team motivated. So make sure you give your team access to Kitomba 1 on their smartphones so they can keep track throughout the day.
Make targets realistic
Targets should give your team something to aim for, but they shouldn’t be unreachable, and their attainment or lack of shouldn’t be dependent on circumstances that are beyond their control. Understanding how your team is performing in an area will help you set realistic targets that you can then update when they achieve them. It’s a good idea to initially introduce targets when your staff are already close to achieving them. That way it begins as a positive experience that they’re happy to have as part of their workday.
Give your team a sense of purpose
Delegating responsibilities to members of your team will give them a sense of ownership, importance and belonging. Having responsibilities outside of their day to day role shows your staff how they add value to the business.
Assign responsibilities based on your team members individual strengths and tendencies. You could even pair someone who has an interest in an area but not the experience with someone who has the experience so it becomes a peer teaching exercise. Or share responsibilities so they are looked after by different people on alternating weeks. Responsibilities you could delegate include looking after retail displays, planning and executing social media, or stock management.
You also need to empower them to make decisions. Give them the guidance and training they need to take full responsibility for their area. Be available to support them if they need it but let them run it their way. They might have a different approach that gives better results, or just a method that better suits them but achieves the same result. If you do need to step in, let them explain their reasoning and work with them to find a better way together.
Upskill your team
Your team want to do great work. And you want your team to do great work too. Not only will your clients be happy but the better your employees are at their job, the better your employee engagement will be. This makes it easier to attain the level of productivity your business requires to ultimately achieve the success you desire.
All of this makes investing in upskilling your team vital. Creating opportunities for employees through training and education to better themselves, both professionally and personally, will lift the quality of their work, therefore making them more valuable to your clients. It also has the ability to diversify their skills allowing more members of your team to perform a wider range of services, or perhaps you’ll be able to add a service to your offering. This will not only help your business, but it supports your team’s career progression. They’ll be more efficient, have better attitudes and make fewer mistakes too – the positives are endless.
Give your team access to the correct training and tools, let your team members know what they’re responsible and accountable for, communicate with them regularly so everyone is on the same page, and they’ll succeed.
Create a motivating work environment
Your work environment is made up of both the physical space and the relationship with your co-workers. Creating a space that your staff are proud to work in and a team relationship that is positive and supportive will have a big impact on your team’s motivation.
A clean, well-lit, and good looking salon, spa or clinic can have a positive impact on your staff’s wellbeing as well as being attractive to clients. Ensure your team have the right tools for the job and a few “extra-mile” amenities. It might not seem cost-effective at first, but the change in attitude will be obvious among your team when they know you care enough about them to invest in their well-being.
A well-lit space can also keep your team energised throughout the day. If natural light isn’t an option in your salon, then try to use light fixtures with adjustable filters. Provide a space for your team to unwind without disturbing clients and other team member’s work will help morale tremendously.
Setting expectations for how you all work together and leading by example will also help to create a positive work environment. Encourage your team to work together with goals that encourage collaboration, not just competition. Create opportunities for everyone to spend time together outside of work and get to know each other better without clients around by hosting events out such as dinner or a shared activity. By always treating your team as you expect them to treat each other you’ll be setting an example that is easy to follow. This might mean quietly asking to speak to someone in private rather than openly discussing an issue in front of everyone, or readily sharing praise and thanking your team for work well done.
Motivating your team doesn’t need to be difficult. With the right skills and tools, you can take your team a long way and build a great business.
This blog post was updated 18 October 2018.
Kitomba Salon and Spa Software can help you motivate and empower your team with features like targets and handy reminders that will help them reach their goals. Contact us to get a personalised demo and find out how Kitomba can help you grow your salon, spa or clinic.