Are you looking for ways to increase the number of clients visiting your salon? You can try to follow current trends. Offer quality services and create a welcoming atmosphere. But nearly every salon is focusing on these, and to make a lasting impression, you need to go the extra mile.
In this blog, you’ll learn simple tactics on how to increase your salon’s client revisit rate and retain your clients!
Why is your salon client visit rate important?
First, let’s take a look at some numbers to see why your client revisit rate is so important.
If your client revisit period decreases from six weeks and four days to six weeks, you can complete 95 appointments a week. With an average client spend of $99, you could do nine more appointments each week. That’s almost $900 extra per week and $46,000 per year!”
Now you know why your client revisit rate is important. It can greatly change your finances. Let’s look at some tips to help increase it.
Most clients like to be asked to rebook before they leave the salon or spa. So go ahead and ask them! This helps your clients keep their hairstyle or skin looking great.
Many hair and beauty professionals fear asking clients to rebook. They worry it may seem pushy. However, there are several techniques to ask about rebooking. Check out our blog on how to improve your rebooking rates for more ideas.
Many clients shy away from booking an appointment so far ahead simply because they’re worried they might forget about the appointment, so it’s worth mentioning that you send out reminders before.
Use your salon and spa software to check your rebooking rate. For example, you can run your Kitomba Business Summary report to look at your rebooking rate average over the date range you select, and then compare your business rebooking rate to other businesses around you with Kitomba Benchmark. This will give you an idea of how you compare to the industry average. Top salons generally have a rebooking rate of 80% and over!
One of the most effective ways to boost client retention is by rewarding customer loyalty. A well-designed client loyalty program encourages repeat visits by allowing clients to earn points every time they book a service. Once they accumulate enough points, they can redeem them for a free treatment or service a simple yet powerful incentive to keep them coming back.
Another proven strategy is offering vouchers or exclusive discounts. Time-sensitive offers create a sense of urgency, motivating clients to return before the deal expires. You can also use vouchers to introduce clients to services they haven’t tried yet. For instance, offer a discounted facial treatment to someone who usually books massages. If they enjoy the experience, they’re more likely to return for both services in the future.
By combining loyalty rewards with targeted discounts, you create a win-win situation that increases client satisfaction, boosts repeat bookings, and enhances overall business growth.
See more about Kitomba Loyalty: Getting started with Kitomba’s Loyalty programme
Tip 3. Send automatic follow-up messages
Understanding your average client visit rate is the first step to increasing repeat business. Once you know how often clients typically return say, every eight weeks you can set a goal to shorten that time frame. Reducing the gap to seven weeks, for example, can lead to more frequent bookings and increased revenue over time.
A simple yet effective strategy to achieve this is by setting up automated email or SMS reminders for clients who haven’t visited in a while. These gentle nudges keep your business top of mind and encourage clients to book their next appointment sooner.
Many businesses using Kitomba Online Booking page have seen great results just by implementing these reminders. To make it even easier for clients to rebook, include a direct link to your Kitomba Online Booking page in the message. This removes friction from the booking process and makes returning a no-brainer.
By proactively reaching out and making booking seamless, you can increase your average visit frequency and strengthen client loyalty.
Tip 4: Let your clients book online
Did you know that over 30% of all online bookings through Kitomba happen on Sundays and Mondays—days when many salons are closed? Our data also shows that clients are booking appointments at all hours, day and night. That’s why having a 24/7 online booking system is no longer a luxury it’s a must.
By setting up an online booking system for your salon, you can capture appointments the moment clients are ready to book whether it’s during your off-hours or late at night. To make the process seamless, your booking system should be fully integrated with your in-salon appointment calendar, ensuring that only real-time availability is shown. This eliminates back-and-forth messages and prevents double bookings or disappointment.
To drive more online bookings, promote the feature across multiple channels think email and SMS campaigns, social media posts, and even updating your voicemail to mention that clients can now book online.
With Kitomba’s Online Booking platform, clients can schedule appointments directly through your website or even your Facebook page making it easier than ever for them to connect with your business. By making booking simple and convenient, you’ll increase your client visit rate, improve satisfaction, and never miss a booking opportunity again.
Keep what works and lose what doesn’t
This is a team effort, so make use of the stand-outs! Find out which members of your team achieve the best revisit rates and get them to share ideas with the team on how they do it.
Improving your client revisit rate is all about trial and error and seeing what works best for your team and clients. Often, a combination of these methods will get the best results. So give one or two of these methods a go and measure, measure, measure!