As a salon or spa owner, you’re juggling appointments, staff, inventory, and your marketing strategy all while delivering exceptional client experiences. That’s why Kitomba’s salon-focused marketing suite is a game‑changer. Here’s how its features can help you retain clients, drive revenue and save time.
Automate client touchpoints
Win clients back: Set Kitomba to automatically message clients who haven’t booked in a while. These reminders can significantly boost rebookings.
Celebrate special occasions: Automatically send birthday wishes with personalised offers, or thank new clients and referrers.
Upsell intelligently: Use prompts like product refill reminders or touch-up alerts to keep clients engaged and spending.
Performance stats: Salons using Kitomba’s everyday marketing see around 16% higher client spend, 17% more service revenue, and one extra appointment per year on average!
Send targeted campaigns via text or email
Launch quick promos: Share flash sales or new service announcements in minutes using Kitomba’s text campaigns or email tools via Kmail or Mailchimp.
Measure success: Track how well your campaigns perform, appointments booked, revenue earned, and redemption rates with built-in reporting tools.
One-off campaigns typically lead to 42 extra appointments a year, 11% more total client spend, and 18% more spend on services.
Use smart segmentation with marketing lists
Build custom client groups:
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Clients who haven’t booked in a while
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Buyers of specific product lines
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Clients who’ve had certain services recently
Targeted campaigns are more relevant, resulting in stronger engagement and better offer uptake.
Maximise online booking opportunities
Book 24/7 even when you’re closed: Clients can check availability and book their own appointments online.
Social integration: Add a “Book now” button to Facebook and Instagram that links directly to your Kitomba booking system, turning followers into clients.
This opens up new revenue opportunities by reaching clients who prefer booking outside business hours.
Leverage AI tools to fill gaps and boost visibility
REACH.ai (available in NZ and Australia) sends personalised messages to clients during slow periods or cancellations, encouraging them to book via your branded online booking link and increasing conversion rates automatically.
Reputation AI helps you collect more Google Reviews. More reviews improve SEO and visibility, and attract new local clients, all while following Google’s fair-use guidelines.
By using Kitomba’s everyday marketing, campaign tools, client segmentation, email builders, online booking, and AI features, you can create a smarter marketing engine with less manual effort. Provide a consistent, personalised client experience and watch your client loyalty, average spend, and appointment numbers grow.