Marketing is essential for the success of any salon or spa business, particularly when it comes to building lasting relationships with clients and growing your revenue. Salon text marketing and SMS marketing are becoming increasingly popular as ways to engage clients, reduce no-shows, and boost bookings.
This blog will dive into how using SMS messaging for appointment confirmations, appointment reminders, and special offers can significantly impact your marketing strategy and your hair salon or spa business.
Sending one-off text and email marketing campaigns
The data revealed that salons and spas that send one-off marketing campaigns to their database via email or text message through Kitomba’s Campaign Marketing feature:
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Receive an additional 42 appointments per year on average.
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See an 11% increase in total client spend.
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Increase service spend by 18% on average.
If that’s not enough reason to start sending one-off text or email campaigns to your clients, we don’t know what else is!
Alyssa Dowsett, Kitomba General Manager, said: “Sending marketing campaigns by text or email is a great way to boost bookings and revenue. The salons that see the greatest success send compelling offers and segment their database, so instead of sending one big blast, they personalise their campaign to the type of clients they’re talking to.”
The power of automated marketing Additionally, the data showed that salons that use our Everyday Marketing feature to send out automated marketing messages by text or email:
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Increase client spend by 16% on average.
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Increase service revenue by 17%.
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Get more appointments per year.
“Everyday Marketing includes sending automated text messages or emails to clients who match the trigger at any time in the future. Examples include Happy Birthday messages, rebooking reminders, product repurchase reminders, and more,” Alyssa stated.
“It’s a powerful way to build meaningful connections with your clients and keep them coming back. The best part is that you set it up once and it continues working in the background.”
Combine automated marketing with one-off campaigns for the best results
Salons that use both Kitomba’s Everyday Marketing and Campaign Marketing features together see the best results including:
- 11% increase in total client spend.
- 25% increase in service revenue.
- 9.2% more appointments per year.
“The data tells us that salons that use automated marketing and campaign marketing together get the best results. Not only are their clients visiting more often, but they’re spending more when they do,” Alyssa explained.
To help you with your marketing, we’ve published a free eBook about how to send successful text campaigns, called 40+ text campaign templates for salons and spas. It’s packed with templates that you can simply copy, paste and send to help you fill your appointment book and grow your business. Download your free copy here.
Learn more about Kitomba’s marketing features for salons, and book a free demo with one of our business consultants to learn how Kitomba can help you grow your salon, spa or clinic.
Reduce no-shows with SMS reminders
SMS reminders are one of the most cost-effective ways to reduce no-shows at your hair salon or spa. Sending out an appointment confirmation and a reminder 24-48 hours before the appointment ensures that your clients remember their booking, reducing last-minute cancellations.
With salon text marketing, you can set up automated reminders through software like Kitomba to ensure clients receive their appointment reminders on time. This automation makes it easy to maintain an organised schedule and frees up your time to focus on delivering excellent services to your clients.
Cost-effective marketing strategy with SMS messaging
One of the biggest benefits of SMS messaging is its cost-effectiveness. Compared to other forms of marketing strategy, such as running ads or printing flyers, text message marketing offers a more affordable way to reach your clients directly.
For salons and spas, SMS marketing allows you to send promotional offers, last-minute availability, and client-specific discounts at a fraction of the cost. And the best part? It delivers great results. SMS marketing can drive bookings, boost client retention, and improve your revenue, all while keeping your marketing budget in check.
Incorporating salon SMS into your marketing strategy is an incredibly effective way to engage clients, reduce no-shows, and promote special offers. With the ability to send appointment confirmations, SMS reminders, and targeted promotions, text message marketing has become a powerful tool for salons and spas alike. Not only is it cost-effective, but it also delivers remarkable results when used as part of a wider marketing strategy.
Start leveraging SMS marketing today to enhance your client communication, boost bookings, and ensure your salon or spa stays ahead of the competition.