Are you looking for ways to increase the number of clients visiting your salon? Sure, you can try to keep up with current trends, offer quality services, and work on creating an inviting atmosphere. But nearly every salon is focusing on these and if you want to make a lasting impression, you need to go the extra mile.

In this blog, you’ll learn simple tactics on how to increase your salon’s client revisit rate and retain your clients! 

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Retail is a great way to increase how much your clients spend and increase your salon’s profit. So we’ve put together a list of our top 14 tips to help you sell more retail.

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Building a credible reputation in the hair and beauty industry is crucial, and with the majority of clients looking online to find their local salon, Google reviews have never been more important. 

Online reviews provide a way for clients to share their experiences, which helps improve trust and credibility. Reviews can also help put your website higher on the Google search page which increases the chances of potential clients finding you. You don’t need to be a computer whizz to take advantage of Google Reviews. So how do you get more of them?

Here are three simple, yet effective ways to get more Google reviews for your salon.

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Upselling retail and services is a great way to increase your salon, spa or clinic’s average client spend. Whether you are introducing your clients to higher costs, premium products, better services, other add-ons, or recommended upgrades, it all results in a more profitable sale for your business.

So how can you ensure you’re consistently upselling to your clients?

Here are seven effective ways to upsell more retail and services in your salon, spa or clinic.
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Selling more retail is one of the fastest ways to boost your profits so here are three ways to become an expert in retail sales in the hair and beauty industry.

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Hillcrest Hair Design, located in Hamilton, New Zealand is a family-owned salon that has been operating for over 50 years. In 2021, Amy Carswell took over the business from her grandparents and it has seen incredible growth, even during the pandemic.

Watch the video below and keep reading to learn more about Amy’s start in the hair industry at a very young age, how she maintains a great culture at the salon, and her top tips for anyone who is thinking about stepping into salon ownership.

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