How to set targets that actually motivate your team

How to set targets that actually motivate your team

Targets can be a powerful tool for growing your salon or they can quietly do more harm than good. The difference comes down to how they’re set, communicated and supported. When targets feel arbitrary or unachievable, they create pressure without purpose. But...
How to use SMS marketing to bring clients back

How to use SMS marketing to bring clients back

Email has its place, but when it comes to getting a quick response from your clients, nothing beats a text message. SMS open rates sit at around 98%, compared to roughly 20% for email. For salon and spa owners looking to fill gaps, re-engage lapsed clients, or promote...