With the bustle of the Christmas/New Year period now a distant memory, it’s time to refocus your marketing efforts on all of those 2015 opportunities in front of you. With the countdown to Valentines Day, your V-Day promotional planning should now be in full swing.
If you’re yet to get started and time and budgets are tight, here are a few simple Valentines Day promotional tips:
Bundle your services and retail to entice your clients into trying something new – or create the perfect ‘package’ gift for Valentines Day.
Send your clients a Valentines Day email with a special offer, promotion or gift suggestions.
Place a cute photo frame on your reception desk or work station and promote your Vouchers and special ‘Package’ deals.
A happy V-Day text to all your clients on the 14th will go down a treat and it’s a great opportunity to get in touch with lapsed clients to let them know you miss them.
Chat to your clients about their Valentines Day plans while they’re in the salon or spa and use it as an opportunity to upsell vouchers and product bundles as gifts.
Don’t forget to use Facebook, Twitter and your website to spread the word on special Valentines Day offers and promotions.
But before you get started, put some thought into setting campaign objectives that will help you measure your success.
Financial objectives: could relate to dollar sales, profit or return on investment.
Marketing objectives: could relate to unit sales, levels of satisfaction or uptake of a promotion/special offer.
Customer objectives: may include reactivation of lapsed clients, number of new clients or rebooking rate percentage.
If you would like to know how Kitomba can help you grow your business, contact us for a free demo.