January is the perfect time to take a step back to look at your business. Reflect, plan and set new goals.
1. Reflecting on your year
Reflect on the activities you carried out last year. What did you do? What worked, what didn’t? Did you achieve your goals?
2. Set your business goals for the new year
It’s time to dust off your old business plan and update your goals. Having your short and long-term business goals documented will not only boost your motivation, but also help keep you focused throughout the year.
3. Get your team focused!
You’ve identified your business goals, now it’s time to discuss and brainstorm new creative marketing ideas with your staff. Have one on one chats with each of your team to set professional goals and identify individual growth and development opportunities.
4. Clean up your database!
The New Year is the perfect opportunity to update all your client’s details. If you have trouble getting clients to complete the form try incentives! Going in the draw for a basket full of goodies is a great incentive for clients to update their personal details. By having all your client information at your fingertips, you’ll ensure your marketing is properly targeted and delivered.
5. Map out your marketing
Avoid last minute marketing panic with quiet days or weeks. This usually results in poorly thought-out promotions costing time and money for zero return.
If you would like to know more about how Kitomba can help grow your business, contact us for a free demo.