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Take control of your social media with these tools

17 Jul 2019 by Martin Lazare

When it comes to social media management, there are a number of handy business tools available to help make your life easier. From scheduling to monitoring and everything in between, here are some tools that will help you step up your social media game.

Scheduling tools

Later

You can spend less time posting to Instagram and more time growing your business by utilising Later. You can schedule your content in advance, and even preview your feed before you post, allowing you to create a curated, beautiful aesthetic for your Instagram page.

The best part of Later is the ability to schedule automatically to Instagram, meaning you don’t have to worry about receiving the notification to publish to your business Instagram account!

Hootsuite

With Hootsuite, you can schedule posts on multiple social networks, allowing you to connect with your clients and grow your brand on social media. With one convenient dashboard, you won’t miss a single thing that’s happening in your social world. 

Hootsuite also offers quick responses, meaning you can reply with a single click to messages, brand mentions or comments, across your social platforms.

You can even use Hootsuite to monitor the success of your campaigns. The analytics reports make it easy to understand what’s working and what isn’t, so you can learn about your audience and improve your content!

Sprout Social

Sprout Social is a one-stop shop for your social media management needs. It offers publishing and scheduling tools to effortlessly plan, create and manage content. It also offers detailed analytics for monitoring purposes. 

Sprout Social’s collaborative approach also means a more efficient process for scheduling, publishing and managing your social campaigns as a team. And you can even manage several different brands in one space, making it the perfect tool for those who manage multiple businesses.

Monitoring tools

Iconosquare

Offering advanced analytics, Iconosquare is a popular choice for social media monitoring for platforms such as Instagram and Facebook. With Iconosquare, you can improve your social growth using important insights on content performance and engagement.

One of the handiest things about Iconosquare is the ability to set up scheduled reports on your social media performance which are then delivered directly to your inbox. You can also benchmark your performance on social media against others in your industry, allowing you to see what you’re doing well and what you need to work on.

Image and video tools

Canva

Canva helps ordinary people create extraordinary image content with its easy-to-use drag and drop feature and professional layouts. Even without any graphic design experience you’ll be able to use Canva to create consistently stunning graphics, including posts for social media platforms like Facebook and Instagram, email marketing templates, brochures, newsletters, business cards, posters and much more!

Not every business can afford a graphic designer, so tools such as Canva can help small businesses create eye-catching imagery for their social media platforms with ease.

iMovie (Apple devices only)

When it comes to creating simple video content, you can’t go past iMovie. This application makes it super easy to create video content for social media. With a range of templates in just about every genre available, simply select your clips, add titles, music and effects, and you’ve got yourself a cool little video to share on social media!

Now that you’ve got your head around all the amazing social media management tools out there, all you need to do is try them out and decide which ones work best for your business!

Posted by Martin Lazare Business tips

Martin Lazare

Martin Lazare

Managing Director, Esteem Media
Martin Lazare is the Managing Director of Esteem Media, a digital marketing and business development company in Penrith that helps small to medium-sized enterprises leverage their digital marketing efforts with innovative and strategic solutions. Martin is also a Salon Owner looking after operations at Esteem Hair Beauty Spa, which is an award-winning facility in the Penrith, NSW market, for the past 6 years.

Martin specialises in using digital marketing channels, marketing campaigns and analysis to see what works and what doesn’t. Backed by his experience, he understands how to deliver compelling results for his clients. Driving this is his passion for digital marketing, managing and developing people & their businesses, taking leaps of faith (because no challenge is too big or small) and getting results, as he’s a goal driven marketer.
Martin Lazare

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