Facebook is now well and truly integrated in our personal lives. If Facebook were a country, it would be the third largest country in the world after China and India, with more than 600 million active users. It’s how we stay in contact with old and new friends, share news, invites, photos, videos, jokes and scandal. And more recently, it’s become the way many of us stay ‘in the know’ with our favourite brands and products. But the real beauty of Facebook is the voice it gives to small, local businesses, such as salons and spas. Never before have we had such a direct way to ‘talk’ with our clients and community on a daily basis.