As salon and spa owners and managers you’re always seeking new ways to grow your business and attract new clients. But first you need to look and see if you’re maximizing the potential of the clients you already have stepping through your door!
Rebooking your existing clientele can grow and stabilize your business dramatically without a large dollar investment. Your clients are always a reflection of you and the rebooking culture needs to be created by you and your team.
Take a look at your Kitomba Business Summary report. Underneath your rebook rate is your client visit rate e.g. ‘7.3 pa or every 7wks 1.0days’. This means that your clients are on average visiting you 7.3 times per year or every seven weeks and one day. As you build your rebook rate you’ll see the frequency of your client visits increase over the year. If your rebook rate is quite low (well under 50 percent) at the moment and you increase it to over the 70 percent mark, you can easily gain another two visits over the year from your clients. Multiply your client average spend by two (the extra visits) and then multiply by the number of active clients you have on your database. Now see the potential for earning serious extra cash that could be in your till!
Here are some quick tips to help you rev up your rebook culture:
- Never ask your client to rebook at the desk! Incorporate it into your service. Suggest a time frame for their return in the beauty room or at the work station. If they hesitate, mention that you have a text message reminder service (some clients fear they will forget!).
- Run a prize draw over an eight week period for clients who rebook. Create an amazing hamper full of products, vouchers etc (worth at least $300) or the prize could be a years free hairdressing or a weekend away. Promote it within you salon or spa, on Facebook and on your website. But most importantly, get your team talking about it with every client!
- Incentivise your team to get their clients in the draw by rewarding the stylist/therapist whose client is the winner.
So get going… it’s like a snowball… once it gains momentum it gets bigger and bigger. And the great thing is that once you have your rebook culture, you’ve also trained your clients to just keep rebooking, which they will now have to do to get an appointment with you!
Email me if you would like some help to build and grow your business!
Article by Brenda Perham, Business Coach, Bamboo Consulting: firstname.lastname@example.org
From managing successful salons to education and sales for iconic global haircare brands and now business coaching, Brenda qualifies as an industry expert. Brenda’s passion is empowering the hair and beauty industry to unleash its business potential and assist in developing the tools that lead to sustained profitability, growth and efficiency. Brenda is also a Kitomba software trainer.