How to nail your facebook business page

Nail the basics of your Facebook page with our 6 tips

22 Jul 2021 by Kitomba

What’s one of the easiest ways to engage with your current and potential clients? The answer is, Facebook! It makes it simple for clients to message you about appointments, or check out what services and packages you have to offer. The benefits of Facebook go beyond just that though! Keep reading to find out why Facebook is still good for businesses and how to make a great business page.
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A stylist blow drying client's hair while a client is reading a magazine

The importance of creating great client experiences

21 Jul 2021 by Tahlia Shorter

What better way to start an article on client experience than with an anecdote from the 1980s – styles greatest decade! In 1981 a study conducted for Cola-Cola on customer experience found that bad experiences would reach the ears of 10 people. This is where the old marketing adage of “Happy clients tell three friends; unhappy clients tell ten” originated from.

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Salon owner working on her computer

Using Facebook pages in your salon & spa business

20 Jul 2021 by Kitomba

Facebook is now well and truly integrated in our personal lives. It’s how we stay in contact with old and new friends, share news, invites, photos, and videos. It’s become the way many of us stay ‘in the know’ with our favourite brands and products. But the real beauty of Facebook is the voice it gives to small, local businesses, such as salons and spas. Never before have we had such a direct way to ‘talk’ with our clients and community on a daily basis.

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A diverse group of people posing for a photo

Life at Kitomba

15 Jul 2021 by Kitomba

At Kitomba, we’re very proud of our team and our culture as we get to work with the most talented, driven, curious, kind and fun people. We’re also passionate about our customers and committed to their success in the hair and beauty industry. While we work hard, we always find time to connect, get to know each other and have fun. 

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Woman talking about social media

Connect & engage with your clients using Facebook

4 Jul 2021 by Kitomba

Do you need some fresh new ideas or tips to boost your Facebook activity and engage with your clients?

Check out these easy and fun Facebook activities that will help grow your ‘likes’ with your clients. Continue reading…

A beauty therapist performing a beauty treatment on a client.

Industry insights: proven ways to grow your business in the hair and beauty industry

30 Jun 2021 by Kitomba

As we are halfway through the year, in this edition of industry insights, we’ve put together data from Kitomba Benchmark to give you an idea on key areas where incremental improvements will ensure long-term success for your salon, spa or beauty clinic. Kitomba Benchmark is a feature of Kitomba Salon and Spa Software that compiles and compares anonymous data from across the hair and beauty industries.

Winter is the perfect time to refocus your business and finish the year in a strong financial position.

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Holding a smartphone with an Instagram account

How to add the new Book Now button to your Facebook page

23 Jun 2021 by Kitomba

Great news! Facebook’s new ‘Book Now’ button will let your clients link to your Online Booking page directly from your mobile or desktop Facebook page. Continue reading…

Facebook with online booking

Facebook: best practices for salons and spas

15 Jun 2021 by Paul Gray

The Facebook marketing landscape has changed over the years. Businesses no longer appear in the newsfeed as much as they did before the algorithm adjustments, and it’s now much harder to get noticed.  

However, this doesn’t mean Facebook is dead, nor does it mean Facebook isn’t a great platform for reaching your target audience. You simply need to adapt your approach. 

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Regular clients importance to the hair and beauty industry

Industry insights: The truth about ‘regulars’ and what they really mean to the hair and beauty industry

31 May 2021 by Kitomba

Our statistics show that in the average hair or beauty business, regular clients make up around 40% of the client base. Yet they also account for around 70% of all appointments. This suggests that regular clients are worth a lot more to a business than one-off clients.  Continue reading…

Customer Success Story Lynden Vivo Hair and Skin Clinics

Customer success story: Vivo Hair and Skin Clinics

31 May 2021 by Kitomba

It was almost 10 years ago that the first ever Vivo Salon was opened and now there are over 90 Vivo Hair and Skin Clinics across New Zealand. It has been an incredible journey to watch and we’ve loved seeing them grow. 

We spoke to Executive Director, Lynden Mason, to ask him about what he loves about the industry, his business journey and the importance of empowering your staff to achieve success. Continue reading…