Regular clients importance to the hair and beauty industry

Industry insights: The truth about ‘regulars’ and what they really mean to the hair and beauty industry

31 May 2021 by Kitomba

Our statistics show that in the average hair or beauty business, regular clients make up around 40% of the client base. Yet they also account for around 70% of all appointments. This suggests that regular clients are worth a lot more to a business than one-off clients.  Continue reading…

Customer Success Story Lynden Vivo Hair and Skin Clinics

Customer success story: Vivo Hair and Skin Clinics

31 May 2021 by Kitomba

It was almost 10 years ago that the first ever Vivo Salon was opened and now there are over 90 Vivo Hair and Skin Clinics across New Zealand. It has been an incredible journey to watch and we’ve loved seeing them grow. 

We spoke to Executive Director, Lynden Mason, to ask him about what he loves about the industry, his business journey and the importance of empowering your staff to achieve success. Continue reading…

Tip for data protection

4 tips to protect your data

30 May 2021 by Kitomba

Today, more than ever, protecting your data is essential to the success of your salon, spa, or clinic. A data breach or cyber-attack can interrupt your business and even cause long-lasting damage to your reputation.

We’ve all heard about the 2021 attacks on Waikato District Health Board (New Zealand) and Channel Nine (Australia) when both organisations experienced significant IT issues, interruptions to their business, and stolen data. It’s a good reminder of how essential it is to be proactive with your data security and put preventive measures in place to help safeguard your business. 

Continue reading…

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The barbershop quartet – 4 steps to providing a brilliant barbershop experience

15 May 2021 by Jodie Rasmus

My partner’s beard has gone through a myriad of transformations over the years, evolving and morphing according to fashion, comfort and whim. 

With my interest in the industry, I’ve practically been in the chair with him for each of multiple visits to different barbershops. He loves to share his experiences with me and we’ve grown to appreciate the finer skills involved in ‘best practice’ barbering.

Continue reading…

How to create an effective referral programme for your salon, spa or clinic

How to create an impactful referral programme for your salon, spa or clinic

5 May 2021 by Kitomba

Client referral programmes have been a part of the hair and beauty marketing landscape for a long time, but it can be discouraging if you’ve tried running a referral scheme and you’re not getting many referrals. 

While we can’t expect to get referrals immediately after launching a referral programme, there are things we can do to ensure they’re as effective as possible, which we cover in this blog.  Continue reading…

Beautiful hair products on display in salon

Industry insights: Retail statistics for the hair and beauty industry

23 Apr 2021 by Kitomba

The hair and beauty industries in New Zealand and Australia experienced pent-up demand for services and retail in 2020 after lockdowns. Some were even able to pivot quickly to selling retail online while their businesses remained closed. Continue reading…

Buoy Blog 680 x400 success story chevron

Customer success story: Buoy Salon & Spa

15 Apr 2021 by Kitomba

Wellington’s Buoy Salon & Spa has been in business for more than 35 years and has developed a fine reputation for excellence. The salon and spa’s expansive collection of awards alone speaks volumes, so we were excited to get the chance to meet with Managing Director Philippa Middleton to talk about what has made the salon and spa so successful. Continue reading…

Using Kitomba 1 on a tablet to process a sale

Redeeming vouchers in Kitomba 1

12 Apr 2021 by Kitomba

Vouchers are now an accepted payment type in Kitomba 1 Point-of-Sale, so you can redeem vouchers from anywhere in your salon, spa or clinic. Continue reading…

Google my business tips for salons spas clinics

Google My Business tips for salons, spas and clinics

31 Mar 2021 by Janelle Cheesman

Are you making the most of Google My Business for attracting new clients to your salon, spa or clinic?

Find out how to get your business found on Google maps with these expert tips for claiming and optimising your Google My Business listing.

Continue reading…

7 ways to upsell retail in your salon spa or clinic

7 ways to upsell retail and services in your salon, spa or clinic

29 Mar 2021 by Kitomba

Upselling retail and services is a great way to increase your salon, spa or clinic’s average client spend. Whether you introduce your clients to higher cost, more premium products or services, or recommend an upgrade or other add-ons, it can all result in a more profitable sale for your business.

So how can you ensure you’re consistently upselling to your clients?

Here are seven effective ways to upsell more retail and services in your salon, spa or clinic.
Continue reading…