How to measure the success of your salon spa or clinic

How to measure the success of your salon, spa or clinic

6 Oct 2020 by Alyssa McArley

Do you know how successful your hair or beauty business really is? How do you measure that success? In reality there are probably few salon or spa businesses that have a solid, measured approach to determining their success, and not doing so can make a huge difference to your bottom line and potential growth.
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Woman on laptop

Email marketing for salons: 10 key elements of successful emails

4 Oct 2020 by Kitomba

Email marketing is an essential tool for salons, spas and clinics to connect with clients, encourage bookings, and communicate what sets your business apart from your competitors. But miss the mark and you could inspire your contacts to hit the unsubscribe button instead.

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Instagram Tips and Tricks

10 best Instagram tips for salons, spas and clinics

29 Sep 2020 by Kitomba

In the hair and beauty industry, Instagram is undeniably the most popular platform for sharing content. It’s a fantastic opportunity to market your business, build your brand and engage with your clients. We want to make sure you have all the tools to make it as easy as possible, so here are our top 10 tips and tricks to help you make the most of Instagram! Continue reading…

Sherri-Lee Puravida Beauty

Customer success story: Puravida Beauty

28 Sep 2020 by Kitomba

We had such a great time visiting Sherri-Lee at her award winning salon, Puravida Beauty, in Wellington, New Zealand. She told us about her business and what makes it special, what she loves about working in the beauty industry, and why she couldn’t live without her favourite Kitomba features.

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Hair Aid and Kitomba

Supporting our incredible industry in Victoria

24 Sep 2020 by Kitomba

Hair and beauty businesses in Victoria, Australia, have had a particularly tough year. They’ve experienced lengthy closures and some businesses have been unable to access support. Because of this, our partner, Hair Aid has stepped up to support Victorians who need assistance by raising money for the Hearts for Vic campaign.  Continue reading…

Support Your Salon Kitomba

Sell retail online with the help of Support Your Salon

23 Sep 2020 by Kitomba

Our partner Piiq has just created a new online retail website to support the Australian hair industry at this time. We’re working with them on their new initiative to make sure Kitomba customers can take full advantage of this opportunity to increase their revenue through online retail sales. Continue reading…

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Making the most of online retail trends

22 Sep 2020 by Kitomba

COVID-19 restrictions have dramatically shifted consumer purchasing from in-store to online. Forbes reported that in Australia some marketplaces are seeing 300% to 400% growth in their online sales channels. So if you haven’t already, now is the perfect time to get set up and take advantage of this growing trend. Here are some tips on how to get started. Continue reading…

Understanding your target market

The importance of understanding your target market

10 Sep 2020 by Kitomba

Understanding your clients is crucial to successful marketing. If you understand who they are, it will be easier to define what they want and need from your business. So before you even start on your marketing plan, continue reading to find out how to define your target audience so you can develop your brand voice and choose the right marketing channels.

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Boar and Blade barbershop

Customer success story: Boar and Blade

28 Aug 2020 by Kitomba

Hohepa Rutene, owner of Boar and Blade, talked to us about why he loves what he does and how he came to be running a very cool, successful business with three locations across New Zealand. Continue reading…

Using Kitomba 1 Prep Sale in a salon

Prep Sale in Kitomba 1

26 Aug 2020 by Kitomba

You might have noticed we recently added Prep Sale to Kitomba 1 to help you provide a seamless client experience. Now you can prepare a sale from anywhere in the salon, spa or clinic – adding products or services to a sale right from the chair or treatment room.  Continue reading…