Great news! Facebook’s new ‘Book Now’ button will let your clients link to your Online Booking page directly from your mobile or desktop Facebook page. Continue reading…
The Facebook marketing landscape has changed over the years. Businesses no longer appear in the newsfeed as much as they did before the algorithm adjustments, and it’s now much harder to get noticed.
However, this doesn’t mean Facebook is dead, nor does it mean Facebook isn’t a great platform for reaching your target audience. You simply need to adapt your approach.
Our statistics show that in the average hair or beauty business, regular clients make up around 40% of the client base. Yet they also account for around 70% of all appointments. This suggests that regular clients are worth a lot more to a business than one-off clients. Continue reading…
It was almost 10 years ago that the first ever Vivo Salon was opened and now there are over 90 Vivo Hair and Skin Clinics across New Zealand. It has been an incredible journey to watch and we’ve loved seeing them grow.
We spoke to Executive Director, Lynden Mason, to ask him about what he loves about the industry, his business journey and the importance of empowering your staff to achieve success. Continue reading…
Today, more than ever, protecting your data is essential to the success of your salon, spa, or clinic. A data breach or cyber-attack can interrupt your business and even cause long-lasting damage to your reputation.
We’ve all heard about the 2021 attacks on Waikato District Health Board (New Zealand) and Channel Nine (Australia) when both organisations experienced significant IT issues, interruptions to their business, and stolen data. It’s a good reminder of how essential it is to be proactive with your data security and put preventive measures in place to help safeguard your business.
My partner’s beard has gone through a myriad of transformations over the years, evolving and morphing according to fashion, comfort and whim.
With my interest in the industry, I’ve practically been in the chair with him for each of multiple visits to different barbershops. He loves to share his experiences with me and we’ve grown to appreciate the finer skills involved in ‘best practice’ barbering.
Client referral programmes have been a part of the hair and beauty marketing landscape for a long time, but it can be discouraging if you’ve tried running a referral scheme and you’re not getting many referrals.
While we can’t expect to get referrals immediately after launching a referral programme, there are things we can do to ensure they’re as effective as possible, which we cover in this blog. Continue reading…
The hair and beauty industries in New Zealand and Australia experienced pent-up demand for services and retail in 2020 after lockdowns. Some were even able to pivot quickly to selling retail online while their businesses remained closed. Continue reading…
Wellington’s Buoy Salon & Spa has been in business for more than 35 years and has developed a fine reputation for excellence. The salon and spa’s expansive collection of awards alone speaks volumes, so we were excited to get the chance to meet with Managing Director Philippa Middleton to talk about what has made the salon and spa so successful. Continue reading…
Vouchers are now an accepted payment type in Kitomba 1 Point-of-Sale, so you can redeem vouchers from anywhere in your salon, spa or clinic. Continue reading…
