Are you using your salon software effectively? Christmas time always brings in more clients and more money, but with that comes long busy days. Luckily your salon software can help make sure you’re maximising your profits and minimising your stress.
Here are 8 expert tips covering the software features you need to be using to make your life that little bit easier through the holiday rush! While this article uses Kitomba Salon and Spa Software as an example, these tips should apply to almost any salon software provider.
1. Manage appointments with a waitlist
The best way to handle the influx of clients is with a waitlist! This allows you to store a list of clients who would like a booking, and as you find gaps or appointment times become available, you can add them to your appointment book.
This is especially helpful in the lead up to Christmas, when your appointment book is completely full and you have clients waiting for an opportunity to get a booking. Learn more about Kitomba’s Waitlist feature.
2. Benefit from online booking
Allow your clients to book an appointment without having to call, message or email you! It will save you time and lets clients easily choose their ideal appointment time.
It’s important to take the time to ensure your services are clearly described, so accurately name them and include detailed descriptions and ensure your staff capabilities are set correctly. It will prevent any confusion and ensure your clients are booking the correct service with the right staff.
If your software has this functionality, connect your online booking with your social media accounts by adding Book Now buttons to your Facebook and Instagram. This way your existing and new clients can book an appointment without leaving their favourite social platform.
Find out more about Kitomba Online Booking.
3. Increase your profits with vouchers
Vouchers are the perfect gift and it’s even better when they can easily be purchased online. Get your online vouchers set up early and start reminding clients about them well before Christmas – you want your vouchers to be the first thing they think of when they start thinking about gifts as it’s a super-easy way to generate additional revenue!
Remember to tell your clients how easy it is to order a voucher online, and that they can email the voucher directly to the recipient with a personalised message.
4. Inform your clients with a marketing campaign
Don’t let your clients leave everything to the last minute! Send them an email about your Christmas hours, gift ideas, latest products and services, and remind them to book their pre-Christmas appointment.
Keeping your clients in the loop is all part of providing an excellent client experience! Find out how to set up one-off marketing campaigns with Kitomba software.
5. Encourage upselling by increasing targets
Traditionally we see a large spike in client spend in quarter four each year. Take advantage of this trend by increasing your staff’s targets so they’re motivated to achieve their goals. If your software has a targets feature, be sure to set that up and provide your staff with access so it’s easy for them to track their progress on any device.
6. Prepare your sale ahead of time
Save time by prepping your clients invoice as you go. If you update their invoice with any changes in services, or additional retail products, it’ll save you time at checkout, make sure you don’t miss anything and reduce congestion at the front desk.
7. Go paperless with digital forms
Creating digital forms that can be filled in by your clients on any device reduces your time spent on paperwork! They make consultations faster and help you keep a reliable record of the clients details and preferences. You won’t have to manually add client details from paper onto your computer, and your client can easily fill the form in themselves!
Find out more about Kitomba’s digital forms.
8. Bundle some Christmas packages together
Set up some Christmas or Summer packages to encourage clients to try something new! It will mean your clients are spending more, and they might even be tempted to try the new service or product again.
It’s also an opportunity to get creative with marketing! Selling them as the essential “get summer-ready” package will remind clients that summer is just around the corner. Set them up well in advance and make sure your staff know about them so they can upsell whilst they’re with their clients.
Utilise your salon software to help prepare for Christmas
Every year, Christmas rolls around faster than we expect! And when every dollar counts, it’s definitely worth leaning on your software to do more with less effort. All it takes is a little planning and set up, but it will help you get into the flow of things once you’re in the midst of the busy season!
Not a Kitomba customer? Book your free demo to find out what Kitomba Salon and Spa Software can do for your business.
- How to increase salon prices without losing your clients
- Make this Christmas your most profitable yet
- Top tips for creating a Christmas season of success in your salon
Editor’s note: This post was originally published on 25 Nov 2020 and has been completely updated for accuracy and comprehensiveness.