Valentine’s Day is a fantastic opportunity to attract new clients and increase profits. Here’s some ideas to help you get started!
Before you decide what marketing you’ll do, it’s important to set campaign goals that will help you measure your success. You should think about:
- Financial goals, e.g. dollar sales, profit or return on investment.
- Marketing goals, e.g. unit sales, levels of satisfaction or uptake of a promotion/special offer.
- Client goals, e.g. reactivation of lapsed clients, number of new clients or rebooking rate percentage.
Now it’s time to choose your marketing activities. Here are some ideas:
1. Valentine’s packages
Bundle your services and retail to entice your clients into trying something new – or create the perfect ‘package’ gift for Valentines Day. Promote these to your current and new clients in-store, on your website, on social media and in your window!
2. Wish your clients a happy Valentine’s Day
Send your clients a Valentines Day email with a special offer, promotion or gift suggestions. It lets you know they’re thinking of them, and can encourage them to spend their money with you.
3. Promote gift vouchers
Gift vouchers can be a real money maker! So ensure you’ve set up Online Voucher Sales and get some inspiration with these 8 ways to sell more online gift vouchers. If you clients like printed vouchers, make them beautiful gift boxes and ribbons. You can also place a poster or photo frame in your salon, spa or clinic to promote your vouchers.
4. Get in touch with lapsed clients
Using Valentine’s Day as an opportunity to let your lapsed clients know you miss them is a great way to make your message more personal. Tell them about your Valentine’s Day promotions, packages and gift ideas too.
5. Upsell vouchers and packages
Chat to your clients about their Valentine’s Day plans while they’re in your salon, spa or clinic and use it as an opportunity to upsell vouchers and packages as gifts.
6. Spread the love on social
Remember to use Facebook, Instagram and any other social media platforms to wish your followers a happy Valentine’s Day and promote any offers and promotions.