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Fill up your appointment book for the New Year

5 Dec 2019 by Martin Lazare

The festive season is always a busy period, but how do you keep your appointment book full once all the fun is over? Invest a few minutes now and pick one or two of these ideas to get you started. They’re easy to implement and you’re sure to see results!

Gift voucher specials

One way to ensure new customers after the silly season is to run a promotion on gift vouchers. For example, a free gift with every voucher purchase or bonus value on every voucher purchased in December. Encourage your existing clients to purchase gift vouchers for their loved ones as Christmas presents, and then see a whole new client base once the New Year arrives! 

Email marketing

Utilise email marketing to remind customers about your festive season promotions as well as any future promotions to keep an eye out for in the New Year. Schedule an email or text message to go out wishing your clients a New Year, with a quick reminder to book their next appointment. This is a great way to secure bookings when things quieten down.

Donations & sponsorships

If you want to keep your brand in the front of people’s eyes and ears over the festive season, why not consider making donations to Christmas raffles or sponsoring an event or sporting team in the New Year? Donations and sponsorships may cost your business money, but they create invaluable brand awareness that will keep on giving back over time.

Rebooking promotions

There is a pretty good chance that your regular clients are going to squeeze in one last appointment before Christmas. This is the perfect opportunity to offer them a rebooking special for the New Year to guarantee that they come back after the festive season is over!

Taking a moment now to add these ideas to your Christmas marketing line up could make all the difference to your appointment book in January!

Posted by Martin Lazare Business tips

Martin Lazare

Martin Lazare

Managing Director, Esteem Media
Martin Lazare is the Managing Director of Esteem Media, a digital marketing and business development company in Penrith that helps small to medium-sized enterprises leverage their digital marketing efforts with innovative and strategic solutions. Martin is also a Salon Owner looking after operations at Esteem Hair Beauty Spa, which is an award-winning facility in the Penrith, NSW market, for the past 6 years.

Martin specialises in using digital marketing channels, marketing campaigns and analysis to see what works and what doesn’t. Backed by his experience, he understands how to deliver compelling results for his clients. Driving this is his passion for digital marketing, managing and developing people & their businesses, taking leaps of faith (because no challenge is too big or small) and getting results, as he’s a goal driven marketer.
Martin Lazare

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