The festive season is always a busy period, but how do you keep your appointment book full once all the fun is over? Invest a few minutes now and pick one or two of these ideas to get you started. They’re easy to implement and you’re sure to see results!
Gift voucher specials
One way to ensure new customers after the silly season is to run a promotion on gift vouchers. For example, a free gift with every voucher purchase or bonus value on every voucher purchased in December. Encourage your existing clients to purchase gift vouchers for their loved ones as Christmas presents, and then see a whole new client base once the New Year arrives!
Utilise email marketing to remind customers about your festive season promotions as well as any future promotions to keep an eye out for in the New Year. Schedule an email or text message to go out wishing your clients a New Year, with a quick reminder to book their next appointment. This is a great way to secure bookings when things quieten down.
Donations & sponsorships
If you want to keep your brand in the front of people’s eyes and ears over the festive season, why not consider making donations to Christmas raffles or sponsoring an event or sporting team in the New Year? Donations and sponsorships may cost your business money, but they create invaluable brand awareness that will keep on giving back over time.
There is a pretty good chance that your regular clients are going to squeeze in one last appointment before Christmas. This is the perfect opportunity to offer them a rebooking special for the New Year to guarantee that they come back after the festive season is over!
Taking a moment now to add these ideas to your Christmas marketing line up could make all the difference to your appointment book in January!