We recently chatted to Laura Smyth, who owns Lush Skin and Body in Melbourne and has recently opened a second location in Perth. She told us about how she got started in the industry, how she manages two businesses remotely, and her top tips for other business owners.
As 2021 comes to a close, let’s take a moment to reflect on the impact COVID-19 has had on the hair and beauty industry in Australia and New Zealand, and the learnings we can take going forward.
As COVID-19 continues to change the way we work and live, we’ve had many customers reach out to ask how Kitomba can help with these ongoing changes and government requirements. While every country and state have different rules and requirements, we’ve put together a list of features that you might find useful at this time to collect vaccination information and ensure your clients are aware of your current COVID-19 related policies. Continue reading…
Understanding your clients is crucial to the success of any marketing strategy for salons and spas. It is only through truly understanding who your clients are that you can clearly define what they want and need from your hair and beauty business. So before you even start developing your marketing strategy for the year, continue reading to find out how to define your salon or spa’s target audience.
We’re heading into the silly season, and for most of us, the Christmas season is incredibly busy, filled with family dinners, work parties, New Year’s Eve celebrations and summer BBQs. People want to look their best for these big occasions so hair and beauty salons typically enjoy a boom in bookings.
If you can truly listen and understand your client’s needs, not only will you be able to improve the client experience at your salon, spa or beauty clinic, but you’ll also boost your bottom line. When you’re building relationships with your clients, it’s about much more than focusing on salon decor or decreasing wait times. We sat down with salon business coach Caitlyn Menzel who shared her insights on why client experience matters along with expert tips that you can start implementing today. Caitlyn has been a successful owner of hairdressing, beauty and barbering salons for years and knows first-hand how client experience can make or break your business.
We’re heading into December, are you ready for it? Have you set your goals? Got all your ducks in a row ready to create an amazing year for you, your team and your clients?
Do you want to get more bookings for your hair and beauty business? Here are 10 simple ways to promote your online booking platform and encourage your clients to book their salon, spa or clinic appointments online.
Continue reading…
We recently caught up with Director of FMK Hair Design Elnaz Johanrakshan. FMK Hair Design specialises in high-quality keratin treatments and has three locations across the Auckland region. Elnaz shared her journey to success as well as her plans for growing and expanding her business.
Watch FMK Hair Design’s story in this short video, or continue reading for the full interview below.
Having Book Now buttons on your Facebook page and Instagram profile is a great way to increase bookings at your salon, spa or clinic as it makes it easy for your followers and potential clients to make appointments without needing to leave the social platform.
