relaxing cup of tea

5 ways to improve your client experience

9 Sep 2019 by Martin Lazare

In client-focussed industries, such as hair and beauty, client experience is paramount to success. Since loyalty is such an important factor, offering seamless, unique client experiences is one way to stand out from the pack and retain your clients as well as attract new ones. Continue reading…

Business tips

Martin Lazare

Martin Lazare

Managing Director, Esteem Media
Martin Lazare is the Managing Director of Esteem Media, a digital marketing and business development company in Penrith that helps small to medium-sized enterprises leverage their digital marketing efforts with innovative and strategic solutions. Martin is also a Salon Owner looking after operations at Esteem Hair Beauty Spa, which is an award-winning facility in the Penrith, NSW market, for the past 6 years.

Martin specialises in using digital marketing channels, marketing campaigns and analysis to see what works and what doesn’t. Backed by his experience, he understands how to deliver compelling results for his clients. Driving this is his passion for digital marketing, managing and developing people & their businesses, taking leaps of faith (because no challenge is too big or small) and getting results, as he’s a goal driven marketer.
Martin Lazare
Coffee chat

5 tips to improve your salon culture

29 Aug 2019 by Ashlee Laura

Have you ever woken up and thought, I don’t want to go to work today? Or worse – woken up EVERY DAY thinking this?

Most people who wake up feeling like this every morning will do nothing about it, and even worse, they’ll still go to work. They’ll under-perform, have a bad attitude, or even develop mental health conditions like anxiety or depression. They’ll feel stuck, unappreciated, bored and unhappy. Is this the type of team that you want working for you? Continue reading…

Business tips

Martin Lazare

Martin Lazare

Managing Director, Esteem Media
Martin Lazare is the Managing Director of Esteem Media, a digital marketing and business development company in Penrith that helps small to medium-sized enterprises leverage their digital marketing efforts with innovative and strategic solutions. Martin is also a Salon Owner looking after operations at Esteem Hair Beauty Spa, which is an award-winning facility in the Penrith, NSW market, for the past 6 years.

Martin specialises in using digital marketing channels, marketing campaigns and analysis to see what works and what doesn’t. Backed by his experience, he understands how to deliver compelling results for his clients. Driving this is his passion for digital marketing, managing and developing people & their businesses, taking leaps of faith (because no challenge is too big or small) and getting results, as he’s a goal driven marketer.
Martin Lazare
Untitled design (4)

The importance of creating a healthy workplace

20 Aug 2019 by Kitomba

We spend so much of our lives at work, so it’s no surprise that it can have a huge impact on our health and wellness. Likewise our health and wellness can have a huge impact on our work. Everyone will have good days and bad days, but there are things that you can do as an employer to create an environment that supports your staff to bring their best every day. If your staff are happy, they’re better positioned to make your clients happy, and happy clients are great for business. Continue reading…

Business tips

Martin Lazare

Martin Lazare

Managing Director, Esteem Media
Martin Lazare is the Managing Director of Esteem Media, a digital marketing and business development company in Penrith that helps small to medium-sized enterprises leverage their digital marketing efforts with innovative and strategic solutions. Martin is also a Salon Owner looking after operations at Esteem Hair Beauty Spa, which is an award-winning facility in the Penrith, NSW market, for the past 6 years.

Martin specialises in using digital marketing channels, marketing campaigns and analysis to see what works and what doesn’t. Backed by his experience, he understands how to deliver compelling results for his clients. Driving this is his passion for digital marketing, managing and developing people & their businesses, taking leaps of faith (because no challenge is too big or small) and getting results, as he’s a goal driven marketer.
Martin Lazare
Barter Barber

Lessons from The Barter Barber

15 Aug 2019 by Kitomba

Hairdressers and barbers have the tendency to be pseudo counsellors to their clients – it’s a hazard of the job and can be tough to deal with, but few actively seek it out. Sam Dowdall is different. Over two and a half years ago in November 2016 he left everything behind and hit the road in a 1971 Bedford van with his faithful companion, a Bichon Standard Poodle, Bobo seeking out those hard conversations. He speaks especially with men across New Zealand, trading conversation and haircuts for goods and services. We caught up with Sam when he was in his former home, Wellington, to discuss what he’s been up to and what he’s learned along the way.  Continue reading…

Business tips

Martin Lazare

Martin Lazare

Managing Director, Esteem Media
Martin Lazare is the Managing Director of Esteem Media, a digital marketing and business development company in Penrith that helps small to medium-sized enterprises leverage their digital marketing efforts with innovative and strategic solutions. Martin is also a Salon Owner looking after operations at Esteem Hair Beauty Spa, which is an award-winning facility in the Penrith, NSW market, for the past 6 years.

Martin specialises in using digital marketing channels, marketing campaigns and analysis to see what works and what doesn’t. Backed by his experience, he understands how to deliver compelling results for his clients. Driving this is his passion for digital marketing, managing and developing people & their businesses, taking leaps of faith (because no challenge is too big or small) and getting results, as he’s a goal driven marketer.
Martin Lazare
Wellnesstakeoverblog

Focus on mental health: A wellness week take-over

8 Aug 2019 by Marie Drever

Are you OK? What I really mean is: How’s your mental health? Are you looking after yourself?

We all take time out of our busy schedules for the usual health-related appointments like dentist visits, getting that new mole checked and checking our glasses prescription. But it’s easy to forget about our mental health, especially when you’re running a busy salon, spa or clinic. Continue reading…

Business tips

Martin Lazare

Martin Lazare

Managing Director, Esteem Media
Martin Lazare is the Managing Director of Esteem Media, a digital marketing and business development company in Penrith that helps small to medium-sized enterprises leverage their digital marketing efforts with innovative and strategic solutions. Martin is also a Salon Owner looking after operations at Esteem Hair Beauty Spa, which is an award-winning facility in the Penrith, NSW market, for the past 6 years.

Martin specialises in using digital marketing channels, marketing campaigns and analysis to see what works and what doesn’t. Backed by his experience, he understands how to deliver compelling results for his clients. Driving this is his passion for digital marketing, managing and developing people & their businesses, taking leaps of faith (because no challenge is too big or small) and getting results, as he’s a goal driven marketer.
Martin Lazare
Untitled design

Prioritising breaks in a busy salon, spa or clinic

5 Aug 2019 by Martin Lazare

When your workplace is a busy, high intensity environment such as a spa, salon or clinic, it can be difficult to make sure that you’re getting enough downtime throughout the day. In the hair and beauty industry, where careless mistakes have the capacity to destroy a business’ reputation, it is more important than ever to ensure that you and your staff are well-rested and have the focus to do your jobs properly.  Continue reading…

Business tips

Martin Lazare

Martin Lazare

Managing Director, Esteem Media
Martin Lazare is the Managing Director of Esteem Media, a digital marketing and business development company in Penrith that helps small to medium-sized enterprises leverage their digital marketing efforts with innovative and strategic solutions. Martin is also a Salon Owner looking after operations at Esteem Hair Beauty Spa, which is an award-winning facility in the Penrith, NSW market, for the past 6 years.

Martin specialises in using digital marketing channels, marketing campaigns and analysis to see what works and what doesn’t. Backed by his experience, he understands how to deliver compelling results for his clients. Driving this is his passion for digital marketing, managing and developing people & their businesses, taking leaps of faith (because no challenge is too big or small) and getting results, as he’s a goal driven marketer.
Martin Lazare
PromoteOnlineBooking

How to increase the profitability of online booking

24 Jul 2019 by Kitomba

Online booking can be a powerful tool for new and existing clients alike. However, just having it set up is not enough. There are a number of things you can do to make your online booking work harder for you and fill your appointment book. Making your online booking accessible and promoting it is just the start. Continue reading…

Business tips

Martin Lazare

Martin Lazare

Managing Director, Esteem Media
Martin Lazare is the Managing Director of Esteem Media, a digital marketing and business development company in Penrith that helps small to medium-sized enterprises leverage their digital marketing efforts with innovative and strategic solutions. Martin is also a Salon Owner looking after operations at Esteem Hair Beauty Spa, which is an award-winning facility in the Penrith, NSW market, for the past 6 years.

Martin specialises in using digital marketing channels, marketing campaigns and analysis to see what works and what doesn’t. Backed by his experience, he understands how to deliver compelling results for his clients. Driving this is his passion for digital marketing, managing and developing people & their businesses, taking leaps of faith (because no challenge is too big or small) and getting results, as he’s a goal driven marketer.
Martin Lazare
Untitled design (39)

5 tools that highly successful salons, spas and clinics use

18 Jul 2019 by Ashlee Laura

Do you ever sit back in the evening, scroll through your Instagram feed and think: “How did these salons, spas and clinics become so successful?” Do you look at their following, their engagement, their content, and wonder: “How do they do all this, plus run a successful business, when I’m struggling to keep my head above water?”  Continue reading…

Business tips

Martin Lazare

Martin Lazare

Managing Director, Esteem Media
Martin Lazare is the Managing Director of Esteem Media, a digital marketing and business development company in Penrith that helps small to medium-sized enterprises leverage their digital marketing efforts with innovative and strategic solutions. Martin is also a Salon Owner looking after operations at Esteem Hair Beauty Spa, which is an award-winning facility in the Penrith, NSW market, for the past 6 years.

Martin specialises in using digital marketing channels, marketing campaigns and analysis to see what works and what doesn’t. Backed by his experience, he understands how to deliver compelling results for his clients. Driving this is his passion for digital marketing, managing and developing people & their businesses, taking leaps of faith (because no challenge is too big or small) and getting results, as he’s a goal driven marketer.
Martin Lazare
updating social media on the go

Take control of your social media with these tools

17 Jul 2019 by Martin Lazare

When it comes to social media management, there are a number of handy business tools available to help make your life easier. From scheduling to monitoring and everything in between, here are some tools that will help you step up your social media game. Continue reading…

Business tips

Martin Lazare

Martin Lazare

Managing Director, Esteem Media
Martin Lazare is the Managing Director of Esteem Media, a digital marketing and business development company in Penrith that helps small to medium-sized enterprises leverage their digital marketing efforts with innovative and strategic solutions. Martin is also a Salon Owner looking after operations at Esteem Hair Beauty Spa, which is an award-winning facility in the Penrith, NSW market, for the past 6 years.

Martin specialises in using digital marketing channels, marketing campaigns and analysis to see what works and what doesn’t. Backed by his experience, he understands how to deliver compelling results for his clients. Driving this is his passion for digital marketing, managing and developing people & their businesses, taking leaps of faith (because no challenge is too big or small) and getting results, as he’s a goal driven marketer.
Martin Lazare
woman on laptop

Optimise your website with basic SEO

11 Jul 2019 by Kitomba

Search Engine Optimisation (SEO) is a process that allows search engines, like Google and Bing, to read your website and know when to show it to a user. For example, if you provide haircuts in Melbourne, when someone searches for “Haircut Melbourne”, you want your website to be presented in the list of searches the user is shown. Continue reading…

Business tips

Martin Lazare

Martin Lazare

Managing Director, Esteem Media
Martin Lazare is the Managing Director of Esteem Media, a digital marketing and business development company in Penrith that helps small to medium-sized enterprises leverage their digital marketing efforts with innovative and strategic solutions. Martin is also a Salon Owner looking after operations at Esteem Hair Beauty Spa, which is an award-winning facility in the Penrith, NSW market, for the past 6 years.

Martin specialises in using digital marketing channels, marketing campaigns and analysis to see what works and what doesn’t. Backed by his experience, he understands how to deliver compelling results for his clients. Driving this is his passion for digital marketing, managing and developing people & their businesses, taking leaps of faith (because no challenge is too big or small) and getting results, as he’s a goal driven marketer.
Martin Lazare