Untitled design (96)

Fill up your appointment book for the New Year

5 Dec 2019 by Martin Lazare

The festive season is always a busy period, but how do you keep your appointment book full once all the fun is over? Invest a few minutes now and pick one or two of these ideas to get you started. They’re easy to implement and you’re sure to see results! Continue reading…

Business tips

Martin Lazare

Martin Lazare

Managing Director, Esteem Media
Martin Lazare is the Managing Director of Esteem Media, a digital marketing and business development company in Penrith that helps small to medium-sized enterprises leverage their digital marketing efforts with innovative and strategic solutions. Martin is also a Salon Owner looking after operations at Esteem Hair Beauty Spa, which is an award-winning facility in the Penrith, NSW market, for the past 6 years.

Martin specialises in using digital marketing channels, marketing campaigns and analysis to see what works and what doesn’t. Backed by his experience, he understands how to deliver compelling results for his clients. Driving this is his passion for digital marketing, managing and developing people & their businesses, taking leaps of faith (because no challenge is too big or small) and getting results, as he’s a goal driven marketer.
Martin Lazare
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The barbershop quartet – 4 steps to providing a brilliant barbershop experience

3 Dec 2019 by Jodie Rasmus

My partner’s beard has gone through a myriad of transformations over the years, evolving and morphing according to fashion, comfort and whim. 

With my interest in the industry, I’ve practically been in the chair with him for each of multiple visits to different barbershops. He loves to share his experiences with me and we’ve grown to appreciate the finer skills involved in ‘best practice’ barbering.

Continue reading…

Business tips

Martin Lazare

Martin Lazare

Managing Director, Esteem Media
Martin Lazare is the Managing Director of Esteem Media, a digital marketing and business development company in Penrith that helps small to medium-sized enterprises leverage their digital marketing efforts with innovative and strategic solutions. Martin is also a Salon Owner looking after operations at Esteem Hair Beauty Spa, which is an award-winning facility in the Penrith, NSW market, for the past 6 years.

Martin specialises in using digital marketing channels, marketing campaigns and analysis to see what works and what doesn’t. Backed by his experience, he understands how to deliver compelling results for his clients. Driving this is his passion for digital marketing, managing and developing people & their businesses, taking leaps of faith (because no challenge is too big or small) and getting results, as he’s a goal driven marketer.
Martin Lazare
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Tis’ the season to be…. FOCUSED!

14 Nov 2019 by Jay Chapman

We’re heading into December, are you ready for it? Have you set your goals? Got all your ducks in a row ready to create an amazing year for you, your team and your clients?

Continue reading…

Business tips

Martin Lazare

Martin Lazare

Managing Director, Esteem Media
Martin Lazare is the Managing Director of Esteem Media, a digital marketing and business development company in Penrith that helps small to medium-sized enterprises leverage their digital marketing efforts with innovative and strategic solutions. Martin is also a Salon Owner looking after operations at Esteem Hair Beauty Spa, which is an award-winning facility in the Penrith, NSW market, for the past 6 years.

Martin specialises in using digital marketing channels, marketing campaigns and analysis to see what works and what doesn’t. Backed by his experience, he understands how to deliver compelling results for his clients. Driving this is his passion for digital marketing, managing and developing people & their businesses, taking leaps of faith (because no challenge is too big or small) and getting results, as he’s a goal driven marketer.
Martin Lazare
woman opening xmas present

Make this Christmas your most profitable one yet

11 Nov 2019 by Kitomba

The Christmas season is almost here! Love it or hate it, it’s the busiest time of the year for our industry and an opportunity for a big revenue boost. In fact, our data shows that revenue increases by over 10% in New Zealand and Australian salons, spas and clinics between the months of October and December. The lead up to Christmas is hectic but it doesn’t need to be stressful. With a bit of preparation, you can make this holiday season not only busy, but also fun and profitable.

Continue reading…

Business tips

Martin Lazare

Martin Lazare

Managing Director, Esteem Media
Martin Lazare is the Managing Director of Esteem Media, a digital marketing and business development company in Penrith that helps small to medium-sized enterprises leverage their digital marketing efforts with innovative and strategic solutions. Martin is also a Salon Owner looking after operations at Esteem Hair Beauty Spa, which is an award-winning facility in the Penrith, NSW market, for the past 6 years.

Martin specialises in using digital marketing channels, marketing campaigns and analysis to see what works and what doesn’t. Backed by his experience, he understands how to deliver compelling results for his clients. Driving this is his passion for digital marketing, managing and developing people & their businesses, taking leaps of faith (because no challenge is too big or small) and getting results, as he’s a goal driven marketer.
Martin Lazare
Woman with Christmas gift

10 festive ways to wow your clients this Christmas

7 Nov 2019 by Kitomba

Providing a great client experience in the lead up to Christmas isn’t always easy. However, with some effective teamwork and a few great ideas, you can create an exceptional experience for your clients! Continue reading…

Business tips

Martin Lazare

Martin Lazare

Managing Director, Esteem Media
Martin Lazare is the Managing Director of Esteem Media, a digital marketing and business development company in Penrith that helps small to medium-sized enterprises leverage their digital marketing efforts with innovative and strategic solutions. Martin is also a Salon Owner looking after operations at Esteem Hair Beauty Spa, which is an award-winning facility in the Penrith, NSW market, for the past 6 years.

Martin specialises in using digital marketing channels, marketing campaigns and analysis to see what works and what doesn’t. Backed by his experience, he understands how to deliver compelling results for his clients. Driving this is his passion for digital marketing, managing and developing people & their businesses, taking leaps of faith (because no challenge is too big or small) and getting results, as he’s a goal driven marketer.
Martin Lazare
Untitled design - 2019-10-25T105326.770

7 reasons to formalise your client consultations

5 Nov 2019 by Kitomba

A comprehensive client consultation is so important. It helps you to understand your client’s goals and expectations and gives them more insight as to what they can expect from this and future appointments. Formalising your consultation process using forms can help you and your clients get even more out of this vital part of a client visit.  Continue reading…

Business tips

Martin Lazare

Martin Lazare

Managing Director, Esteem Media
Martin Lazare is the Managing Director of Esteem Media, a digital marketing and business development company in Penrith that helps small to medium-sized enterprises leverage their digital marketing efforts with innovative and strategic solutions. Martin is also a Salon Owner looking after operations at Esteem Hair Beauty Spa, which is an award-winning facility in the Penrith, NSW market, for the past 6 years.

Martin specialises in using digital marketing channels, marketing campaigns and analysis to see what works and what doesn’t. Backed by his experience, he understands how to deliver compelling results for his clients. Driving this is his passion for digital marketing, managing and developing people & their businesses, taking leaps of faith (because no challenge is too big or small) and getting results, as he’s a goal driven marketer.
Martin Lazare
Woman with gift card

Gift card and voucher changes in Australia

25 Oct 2019 by Kitomba

The Australian Consumer Law (ACL) has been amended for gift cards and vouchers sold nationally on or after 1 November 2019, to ensure consumers have access to the full value of their gift card over a reasonable period of time.

To help you transition through the changes easily, we’ve put together some information about the key things you should be aware of if your business is based in Australia. Continue reading…

Business tips

Martin Lazare

Martin Lazare

Managing Director, Esteem Media
Martin Lazare is the Managing Director of Esteem Media, a digital marketing and business development company in Penrith that helps small to medium-sized enterprises leverage their digital marketing efforts with innovative and strategic solutions. Martin is also a Salon Owner looking after operations at Esteem Hair Beauty Spa, which is an award-winning facility in the Penrith, NSW market, for the past 6 years.

Martin specialises in using digital marketing channels, marketing campaigns and analysis to see what works and what doesn’t. Backed by his experience, he understands how to deliver compelling results for his clients. Driving this is his passion for digital marketing, managing and developing people & their businesses, taking leaps of faith (because no challenge is too big or small) and getting results, as he’s a goal driven marketer.
Martin Lazare
Team meeting

How to hold effective team meetings

17 Oct 2019 by Kitomba

Meetings are the best way to communicate with your team. They get everyone together, engage them and provide you with the opportunity to motivate them. Not all team meetings are useful though. So how can you make your team meetings great? Here are our top tips: Continue reading…

Business tips

Martin Lazare

Martin Lazare

Managing Director, Esteem Media
Martin Lazare is the Managing Director of Esteem Media, a digital marketing and business development company in Penrith that helps small to medium-sized enterprises leverage their digital marketing efforts with innovative and strategic solutions. Martin is also a Salon Owner looking after operations at Esteem Hair Beauty Spa, which is an award-winning facility in the Penrith, NSW market, for the past 6 years.

Martin specialises in using digital marketing channels, marketing campaigns and analysis to see what works and what doesn’t. Backed by his experience, he understands how to deliver compelling results for his clients. Driving this is his passion for digital marketing, managing and developing people & their businesses, taking leaps of faith (because no challenge is too big or small) and getting results, as he’s a goal driven marketer.
Martin Lazare
Untitled design (92)

Time Management 101: The three elements you need to balance

14 Oct 2019 by Jay Chapman

“I just don’t have the time” is one sentence that really grinds my gears! Depending on who I am talking to, I feel I simply must remind them that Richard Branson, Beyoncé and the Queen of England all have the same amount of hours and minutes in their days. Continue reading…

Business tips

Martin Lazare

Martin Lazare

Managing Director, Esteem Media
Martin Lazare is the Managing Director of Esteem Media, a digital marketing and business development company in Penrith that helps small to medium-sized enterprises leverage their digital marketing efforts with innovative and strategic solutions. Martin is also a Salon Owner looking after operations at Esteem Hair Beauty Spa, which is an award-winning facility in the Penrith, NSW market, for the past 6 years.

Martin specialises in using digital marketing channels, marketing campaigns and analysis to see what works and what doesn’t. Backed by his experience, he understands how to deliver compelling results for his clients. Driving this is his passion for digital marketing, managing and developing people & their businesses, taking leaps of faith (because no challenge is too big or small) and getting results, as he’s a goal driven marketer.
Martin Lazare
One on one meeting

Make the most of your one on one meetings

9 Oct 2019 by Kitomba

Meetings can be fun, inspirational, informative, educational, or all of the above. They’re a great way to communicate with your team, either as a group or one on one. Here are a few things to remember specifically when meeting with team members individually.  Continue reading…

Business tips

Martin Lazare

Martin Lazare

Managing Director, Esteem Media
Martin Lazare is the Managing Director of Esteem Media, a digital marketing and business development company in Penrith that helps small to medium-sized enterprises leverage their digital marketing efforts with innovative and strategic solutions. Martin is also a Salon Owner looking after operations at Esteem Hair Beauty Spa, which is an award-winning facility in the Penrith, NSW market, for the past 6 years.

Martin specialises in using digital marketing channels, marketing campaigns and analysis to see what works and what doesn’t. Backed by his experience, he understands how to deliver compelling results for his clients. Driving this is his passion for digital marketing, managing and developing people & their businesses, taking leaps of faith (because no challenge is too big or small) and getting results, as he’s a goal driven marketer.
Martin Lazare