Your clients are your best resource – take the time to find out what they want from your business, and how you can improve your client experience in a few easy steps.
When was the last time you did a client survey? And I don’t mean a one-person survey. Asking your best friend is not a survey. If you’ve never surveyed your clients, the time is ripe.
In many salons today, the skill of putting hair-up is optional, and not an essential part of being a hairdresser. Continue reading…
Imagine if everyone was happy working in your salon. Imagine never having to worry about whether a team member was staying or going. Imagine being able to plan long-term to develop your team to meet their full potential. Imagine being able to step back and let your team run the show.
For many salon owners, having a happy workplace is only ever a dream. The truth is, the difference between daydreaming and living the reality is within your reach. There are five key foundations for happiness in your salon workplace and I’m going to share them with you here. But first, let me explain why.
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The answer is a resounding “YES” … with a cautionary “but”. Yes, by all means, hang out with your salon team, but make sure you set some line-in-the-sand boundaries. Once you cross certain lines in the employer-employee relationship, you simply can’t come back. Proceed with care. Continue reading…
Management Consultant Peter Drucker once said, “If you can’t measure it, you can’t manage it.” I’d argue that many important aspects of your salon business – such as culture, morale and energy – are manageable, yet can’t readily be nailed down as data in spreadsheets. But when it comes to salon targets, Peter Ducker was on the money: without measurement, they’re worthless. Their potential magic is lost. Continue reading…
Salon and spa targets get a bad rap. There, I said it. Salon and spa owners love to whinge about how targets don’t work, how they’re too much effort to manage and how their teams balk at the mere mention of them. I’m here to tell you it’s not the targets that are at fault, it’s how you’ve been doing them.
Here’s my down and dirty guide to revamping your approach to salon and spa targets, so you can reap the rewards of doing them well.
‘I just don’t have the time’. How I’d love a day off for every time I’ve heard this. Yet, it’s a ridiculous statement. Everyone, no matter who you are, has the same 24 hours a day. Every day. What you’re really saying is: I just can’t get my act together. Continue reading…
One thing we can rely on is change … and the hair and beauty industry is no exception. A big change over the last few years has been the decline of the regular salon visit. In years gone by, the “six-week regular” was a by-product of the fashion for neat, precise grooming. Today’s fashions are different; fewer women see the need for frequent salon visits. But, I ask you, is the demise of the lock-it-in six-week regular or a change in fashion your biggest challenge? I think not.
How critical is good software to your salon? My answer: it depends. What does it depend on? It depends on how serious you are about growing your business. Because, like most things the wow factor in software systems is in the eye of the beholder. Continue reading…
Lisa Conway talks about the importance of focusing on our own business in quiet times instead of worrying if other people are quiet too. Continue reading…
