Girls using Social Media Salon Spa

Increase brand awareness and help grow your customer base with these social media tips

5 Feb 2020 by Martin Lazare

These days, there’s no excuse for not including social media in your broader marketing strategy. It is important to have a presence on social media for many reasons, including establishing brand awareness, generating leads and growing your customer base.

We’ve got a few hot tips that you can start implementing right now to help take your social media marketing to the next level.

Continue reading…

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Fill up your appointment book for the New Year

5 Dec 2019 by Martin Lazare

The festive season is always a busy period, but how do you keep your appointment book full once all the fun is over? Invest a few minutes now and pick one or two of these ideas to get you started. They’re easy to implement and you’re sure to see results! Continue reading…

relaxing cup of tea

5 ways to improve your client experience

9 Sep 2019 by Martin Lazare

In client-focussed industries, such as hair and beauty, client experience is paramount to success. Since loyalty is such an important factor, offering seamless, unique client experiences is one way to stand out from the pack and retain your clients as well as attract new ones. Continue reading…

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Prioritising breaks in a busy salon, spa or clinic

5 Aug 2019 by Martin Lazare

When your workplace is a busy, high intensity environment such as a spa, salon or clinic, it can be difficult to make sure that you’re getting enough downtime throughout the day. In the hair and beauty industry, where careless mistakes have the capacity to destroy a business’ reputation, it is more important than ever to ensure that you and your staff are well-rested and have the focus to do your jobs properly.  Continue reading…

updating social media on the go

Take control of your social media with these tools

17 Jul 2019 by Martin Lazare

When it comes to social media management, there are a number of handy business tools available to help make your life easier. From scheduling to monitoring and everything in between, here are some tools that will help you step up your social media game. Continue reading…

Social media influencer

Create a relatable brand with social media

10 Jul 2019 by Martin Lazare

The emergence of new technology over the past couple of decades has turned the entire marketing world upside down. The massive reach now achievable by platforms such as Facebook or Instagram was unheard of, and there never used to be social media influencers helping brands build loyal customers. Continue reading…


Martin Lazare

Martin Lazare

Managing Director, Esteem Media
Martin Lazare is the Managing Director of Esteem Media, a digital marketing and business development company in Penrith that helps small to medium-sized enterprises leverage their digital marketing efforts with innovative and strategic solutions. Martin is also a Salon Owner looking after operations at Esteem Hair Beauty Spa, which is an award-winning facility in the Penrith, NSW market, for the past 6 years.

Martin specialises in using digital marketing channels, marketing campaigns and analysis to see what works and what doesn’t. Backed by his experience, he understands how to deliver compelling results for his clients. Driving this is his passion for digital marketing, managing and developing people & their businesses, taking leaps of faith (because no challenge is too big or small) and getting results, as he’s a goal driven marketer.
Martin Lazare
Woman on phone

Small changes that can have a big impact on your finances

5 Jun 2019 by Martin Lazare

Money can be tough to manage at the best of times, let alone when you’re trying to run your own business! Luckily, there are a few simple things you can do to ensure that you stay on top of all things money, avoid any unexpected surprises that may come your way, and keep your clients happy and coming back for more. Continue reading…