The Christmas season is upon us! It’s the busiest time of the year for the hair and beauty industry and a great opportunity for a big revenue boost. 

In fact, our data shows that revenue increases by over 10% in New Zealand and Australian salons, spas and clinics between the months of October and December! 

The lead up to Christmas is hectic, but with a touch of preparation you can make this busy holiday season as enjoyable and profitable as possible.

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We recently stopped by Studio 31 in Palmerston North to see Manager Kaaren Whale and her team. We spoke about what has made the salon so successful and unique, what’s helping them to deliver an exceptional client experience, and their tips for other business owners. 

Watch Studio 31’s story in this short video, and read the full interview below.

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Curious about the benefits of online booking for the hair and beauty industry? Online booking is becoming an expectation for clients and the norm for businesses. The convenience it offers clients, as well as the value it offers salons, spas and clinics has seen it grow in popularity as more people buy products and book services online.

Here are five reasons why you need online booking for your salon, spa or clinic.

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The Christmas season is almost here! Love it or hate it, it’s the busiest time of the year for the hair and beauty industry and a huge opportunity to dramatically increase the revenue of your salon, spa or clinic. The good news is it doesn’t need to be a stressful, crazy time if you’re prepared. 

This guide covers how to create a strategic Christmas plan for your salon, spa or clinic to get prepared and make it your best Christmas season yet!
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Word of mouth referrals and recommendations are the best forms of marketing, with 92% of people relying on the opinions of their friends and family to help make purchasing decisions.

If you’re a salon, spa or clinic owner or manager, getting referrals is great for business, and the more referrals you get the more clientele you get.

So here are eight of the best ways to get more referrals for your business!

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Do you want to start taking online bookings for your salon, spa or clinic, but you’re unsure which booking platform is best for your business? 

This guide covers the eight most important things to look for in an online booking platform to ensure your system will provide a great experience for your clients, and blends seamlessly with your own appointment book, website and workflow. 

Here’s what you should look for in an online booking system for your salon, spa or clinic.

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We stopped by to see Pania Ryan at Pania Ryan Beauty Retreat in Palmerston North, New Zealand, to talk about her multi award-winning salon and what makes it unique and successful, as well as her top tips for salon owners. 

Watch Pania Ryan’s story in this short video, and read on for the full interview.

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