Are you making the most of Google My Business for attracting new clients to your salon, spa or clinic?
Find out how to get your business found on Google maps with these expert tips for claiming and optimising your Google My Business listing.
Running a business is hard work – especially if you’re a salon, spa or clinic owner who works in your business as well as on your business. It’s only natural to reach a point where you’re asking yourself “where to from here?” and wondering what you should do next in order to take your business to the next level and maximise your potential (and profits).
Search Engine Optimisation (SEO) is a process that allows search engines, like Google and Bing, to find, read and understand your website and know when to show it to a user that’s looking for businesses similar to yours.
For example, if you provide haircuts in Melbourne, when someone searches for “Haircut Melbourne” in Google, you want your website to feature in the list of results the searcher is shown.
Key performance indicators (KPIs) are important for any type of business, but they’re what enables the hair and beauty industry to truly thrive.
Without clear goals, targets and indicators of business performance, it’s difficult to know where your business stands, and how to achieve the growth and profitability you desire.
Some software providers are offering free software for salon, spas and clinics – but is it really free? We investigated free salon scheduling systems to find out, and what we found might surprise you…
